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Google has released updated guidance on using HTTP caching mechanisms, specifically recommending ETag headers to optimize crawling efficiency. This update, detailed in their refreshed crawler documentation, aims to help SEOs and publishers conserve resources while improving Googlebot’s effectiveness. What’s New in the Crawler Documentation Google’s revamped documentation...
Google has updated its blog post on the site reputation abuse policy, adding a series of frequently asked questions (FAQs) to clarify key aspects of the policy. These new FAQs cover topics like third-party content, freelance and affiliate content, content movement, noindexing, and more. Here’s a breakdown of the...
Sundar Pichai, Google’s CEO, sat with Andrew Ross Sorkin at New York Times DealBook Summit to discuss the future of Google Search and the role of AI. While he spoke confidently about innovations expected by 2025, he faltered when pressed about Google’s impact on content creators and...
Google has flagged a critical SEO issue: error pages can inadvertently create "black holes" in search results. When error pages are mismanaged, they can cluster with regular pages, causing these pages to disappear from search indices—even after fixes are applied. Here’s what website owners need to...
We all know metadata plays a key role in page rankings, but what about its impact on image rankings? This is the question Madeline posed during a recent webinar: "How does the metadata on photos help increase rankings?" Let’s dive in and uncover how image metadata influences...
Google is doubling down on its push for real-world performance metrics, advising developers to prioritize field data over lab data when evaluating Core Web Vitals. This move coincides with updates to PageSpeed Insights (PSI) throttling settings, which are set to deliver more accurate Lighthouse performance scores. Why Field Data Matters Core...
In a world full of duplicate pages, how does Google decide which one gets the spotlight? Allan Scott from Google’s“Dups” team recently shed light on this mystery during an episode of Search Off the Record. He revealed that Google evaluates about 40 signals to select the canonical URL—the...
Google has issued a stark warning about a growing SEO threat: error pages grouping with regular pages, creating "black holes" that can remove your content from search results—possibly forever. These “black holes” occur when Google mistakenly clusters error pages with regular pages that look too similar....
Google is introducing a new Dating and Companionship Ads policy starting March 4, requiring advertisers to obtain certification to run dating-related ads. The policy introduces stricter oversight and additional restrictions to ensure a safer and more trustworthy advertising environment for users. Key Policy Changes Under the new rules, advertisers...
Google’s Martin Splitt recently cleared up confusion around the use of robots.txt directives and noindex tags in a YouTube video, emphasizing the distinct purposes of each and why they shouldn’t be mixed. Don’t Combine Noindex and Disallow Splitt warns against using the "noindex" tag and the "disallow"...
