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Link building is one of the important cornerstones of SEO, but it’s also one of the trickiest. While quality backlinks can skyrocket your rankings, toxic ones can devastate your website’s reputation and visibility. This guide delves into how to avoid bad and toxic links while...
Efforts are underway to expand the Robots Exclusion Protocol and Meta Robots tags to prevent AI crawlers from using publicly available web content for training generative AI models. The proposal, spearheaded by Krishna Madhavan and Fabrice Canel of Microsoft, aims to create a simple, universal rule to block mainstream AI training bots. Since...
Google’s broad core algorithm updates can feel like a mystery, leaving website owners and SEO professionals grappling with dropped rankings and unanswered questions. If you’ve ever wondered how these updates differ from the named ones like Penguin or Panda—or why Google keeps the details so...
Google Maps has rolled out a powerful new feature: product searches with real-time inventory tracking, helping shoppers find exactly what they need at nearby stores. This update is a game-changer, especially with the holiday season in full swing, and offers retailers a golden opportunity to get...
Are you maximizing the incredible synergy between social media and SEO? These two powerhouses of digital marketing aren’t just complementary—they’re essential for dominating online visibility and connecting with your target audience. Why Social Media and SEO Are the Ultimate Duo As a veteran SEO professional with 26...
In the latest findings from the HTTP Archive's Web Almanac, the mobile web has some serious catching up to do. Here are the eye-opening revelations shaking up the digital world: 1. Mobile Web Performance Crisis! Mobile sites are struggling compared to desktop, with lagging scores in...
Is your website traffic feeling the squeeze? With Google’s new AI Overviews (AIOs) on the scene, it's a whole new SEO game! Here’s how to stay ahead, optimize your site for AIOs, and reclaim those top SERP spots. What Are AI Overviews (AIOs) in SEO? Launched in...
Real-Time Search Data Reveals Google’s November Update Impact on AI Overviews and Organic Rankings 1. AIO Citations and Organic Search Are Starting to Sync! A fascinating trend we’re seeing this month: there’s a growing overlap between sites featured in AI Overviews (AIO) and organic search results. This...
Last week, reports surfaced suggesting that Google might be testing a new SERP layout without favicons or colors, potentially leveling the playing field by removing the branding advantages of optimized favicons. However, Google quickly clarified that this wasn’t an experiment. A company representative confirmed that...
In a fresh update for website owners, Google’s Search Advocate, Martin Splitt, reveals that duplicate content isn’t the SEO nightmare many think it is—but it does come with operational headaches. A new video in Google’s “SEO Made Easy” series tackles common fears around duplicate content, and Splitt is...
