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Author: Shilpi Mathur

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Stay ahead in this ever-changing digital world with a dynamic SEO strategy. To maintain maximum visibility, it’s crucial to stay updated with the latest best practices and adapt to frequent algorithm changes. SEO isn’t just about climbing the search engine rankings—it’s about truly understanding your...

Backlinks are simply other websites pointing to yours, and when those links come from reputable, relevant sources, they can give your search engine rankings a serious boost. In this post, we’ll break down exactly how to score backlinks that make a difference. Ready to dive in? Let’s...

Today, I’m going to show you exactly how to score high-quality backlinks in 2024. Let’s dive straight into the strategies!   1. Become a Source For Reporters and Bloggers   One of the most effective ways to earn high-quality backlinks is by becoming a good source for journalists, bloggers,...

After countless hours of research and testing, digital marketers have reached a clear consensus: If you want to climb the Google rankings and drive more organic traffic, a high-quality backlink profile is essential. Take Ahrefs’ latest research from late 2023 as evidence. They found a strong positive...

SEO used to be all about link building, but now it’s evolved into a game of optimizing everything—both on your website and beyond—to enhance user experience and build credibility. And yes, link building is still a big deal. In fact, the bar for quality links...

Google Limits Robots.txt Support to Four Fields, Clarifies Stance on Unsupported Directives. Google now officially supports only four specific fields in robots.txt. Any unsupported directives will be ignored, so it’s a good idea to audit your robots.txt files accordingly. In its latest update to the Search...

As we approach 2025, SEO continues to evolve rapidly. Search engines are getting smarter, user behaviors are shifting, and new technologies are emerging that demand a fresh approach to optimization. Staying ahead requires a proactive mindset, a focus on the fundamentals, and the ability to...

Understand the significance of content in SEO and its importance in driving search engine success. Find out how delivering relevant, valuable content enhances user experience and boosts rankings.   Content is the foundation of SEO and represents one key aspect of the SEO equation. Search engines' primary...

John Mueller from Google explained how to use alt text for SEO effectively and why there may be better approaches than relying on AI to scale it.   Google's John Mueller answers to a question on Reddit about image alt text and SEO, providing a detailed explanation...