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YouTube's latest reports are shaking up the digital world. In 2024, the platform dropped not one, but TWO Culture & Trends reports, signaling that we might be seriously underestimating the power of these trends. The first report, released mid-year, dropped a bombshell: "Fans are no longer passive...
Getty Images has announced plans to acquire Shutterstock, a monumental deal uniting two of the biggest names in the stock photography and creative assets industry. This merger promises to influence the future of creative content, SEO strategies, and the ever-evolving world of licensable media. SEO Implications...
A recent change to Google’s systems has caused widespread disruptions for several popular SEO rank and data tracking tools, leaving users without crucial data. The changes, implemented on January 15, have blocked many scrapers and APIs, leading to data lags and outages across the industry. Which...
With SEO’s ever-changing landscape, 2025 is the perfect time to evaluate your SEO efforts, establish benchmarks, and craft a data-driven roadmap for sustainable growth. This comprehensive guide has the fundamentals of SEObenchmarking and provides actionable steps to measure and improve your search performance. Here’s what we’ll...
SEO marketing campaigns thrive on effective keyword research. But getting it wrong can derail your efforts. Let’s uncover 18 common keyword research mistakes that could be holding back your performance and how to fix them. 1. Ignoring Search Intent Too many marketers focus solely on search volume...
SEO has come a long way since Google launched in 1998. While algorithms now factor in personalized results based on user behavior, location, and device, one thing remains clear: your organic traffic is directly tied to your position in the search results. If you’re ranking high, the...
Google has quietly implemented a significant change to how its search results are served, requiring JavaScript to be enabled for all users—including bots. This change is seen as part of Google’s broader effort to secure its platform against bots and scrapers, including some SEO tools. When...
Voice search is no longer just a futuristic idea—it’s a powerful tool that businesses must harness to remain competitive in today’s SEO landscape. With 28% of consumers in the US and UK using voice assistants daily, optimizing for voice search is no longer optional—it’s essential. This...
Google has escalated its crackdown on web scrapers that harvest search result data, resulting in widespread outages for popular rank-tracking tools like SEMrush and SE Ranking. These tools rely heavily on scraped search engine results pages (SERPs) to provide fresh ranking and keyword data. The Implications...
Choosing the right WordPress theme for SEO is like picking the foundation for your dream home. It’s the base on which everything else will be built. Get it wrong, and you’ll struggle with poor rankings, slow page speeds, and an overall lackluster user experience. But...
