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Author: Shilpi Mathur

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Gary Ilyes cautioned that blocking GoogleOther "could impact various aspects throughout the Google ecosystem."   Google’s Gary Illyes responded to a question regarding the non-search features supported by the GoogleOther crawler and warned about the potential repercussions of blocking GoogleOther.   What Is GoogleOther?   GoogleOther is a generic crawler created...

Discover why conventional SEO strategies fall short in contemporary reputation management and learn how to tackle brand perception and crisis communication challenges effectively.   Reputation Management: Strategic Insights and Best Practices   Crises are unpredictable, but they can often be anticipated. It's estimated that 83% of public companies will experience...

Discover how to seamlessly incorporate trends into your SEO content strategy to boost brand awareness and enhance search performance.   Trending topics are popular or emerging subjects capturing online attention. In SEO, these trends present valuable opportunities to reach a broader audience at peak engagement times. Adopting a...

Google now renders all webpages, including those with heavy JavaScript, for search indexing. This rendering process, though resource-intensive, is crucial for thorough indexing. Google fully processes websites with complex JavaScript to ensure accurate search results.   In a recent episode of Google’s “Search Off The Record” podcast,...

There is no way to Limit Content Just for Discover Feed, Google States "Google Confirms: No Option to Block Content Exclusively from Discover Feed, Unlike News – Highlights Limitations in Crawling Control" You cannot prevent specific content from crawling for Google Discover, although content blocking is available...

Google inadvertently reveals the reasons behind its apparent indifference to publishers affected by algorithm updates.   Publisher Brandon Saltalamacchia interviewed Google's Search Liaison, who suggested that quality sites impacted by Google's algorithms might soon recover their traffic. However, this interview and a recent Google podcast uncover more...

Google's choice of the word "creators" highlights the fleeting nature of digital marketing.   Google’s SearchLiaison addressed criticism regarding their reference to website publishers with a response acknowledging both the evolving landscape and the practical reasons behind the terminology. The answer underscores the necessity for digital marketing...

Google's June 2024 CrUX data reveals performance improvements that are anticipated to influence the Page Experience Ranking Factor.   The June 2024 Chrome User Experience Report (CrUX) has been released. It shows an overall improvement in Core Web Vitals (CWV) performance scores for real-world websites. Notably, some...

Google's web crawler now mimics "idle" states to enhance the rendering of JavaScript-heavy sites, leading to better indexing of deferred content on webpages. By simulating these idle states, the crawler can trigger JavaScript events more effectively, improving how pages with idle callbacks are rendered. Developers...

Elevate your college's online presence with effective SEO strategies. Enhance brand visibility, attract potential students, and increase enrollment.   The competition for student enrollment has never been fiercer. Many colleges need help to stand out online and attract new students. Your school stays hidden without a robust SEO...