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Recent research by the digital marketing agency Amsive highlights significant changes in Google’s search results rankings over the past year. According to the study, Google is now prioritizing e-commerce websites and platforms featuring user-generated content, while product review and affiliate marketing sites are seeing a...
In the past, Google's spam updates were generally well-received by the search marketing community. However, today's announcement reflects a stark shift in sentiment within the search marketing and publishing sectors, which have been enduring six months of tumultuous updates and the contentious rollout of AI...
Discover how to enhance your website's image SEO and accessibility through the effective use of alt text. Learn what alt text is, why it's crucial for SEO, and how to implement it correctly. In this guide, you'll learn all about alternative text (commonly known as alt...
Google discreetly revised its organization's structured data documentation to clarify two aspects of merchant returns, addressing feedback regarding ambiguities in the previous version. Organization Structured Data and Merchant Returns Google recently expanded its Organization's structured data to accommodate a merchant return policy, enabling support for a sitewide...
How does Google rank a domain with hyphens for SEO-related keywords despite its irrelevance to SEO? People often complain about issues with Google's search results, but the situation with queries containing the acronym "SEO" is in a league of its own and needs to be witnessed...
Gary Illyes of Google advises using robots.txt to block crawlers from "add to cart" URLs, effectively preventing unnecessary server resource consumption. This longstanding best practice remains crucial in minimizing wasted server resources caused by irrelevant crawler activity on action URLs. Google's Advice on Using Robots.txt for...
Google updates structured data to enhance brand knowledge panels, potentially boosting merchant traffic and sales. Google has updated its structured data guidelines to support a sitewide return policy within the Organization's structured data. This change eliminates the need to include redundant return policy information in every...
The online gambling industry is a global thing, offering a thrilling experience for players worldwide. However,with fierce competition and ever-evolving regulations, achieving online visibility can be a formidable challenge for casinos. This case study explores how SarkarSEO empowers international online casino clients to dominate the...
Google has phased out Covid-era Home Activity rich results, previously displaying information about online events and classes. The company removed the structured data associated with Home Activities rich results, which had enabled the surfacing of online events in search results since August 2020. Google acknowledged...
A recent study reveals that headlines featuring simpler, common words can boost reader clicks and engagement. Readers will mostly click on headlines that use straightforward, familiar language. Utilizing plain language makes content more accessible and appealing, demonstrating that minor adjustments to headlines can attract significantly...
