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Google has updated its Hreflang documentation to highlight a quirk in the way some websites are using it. This quirk could lead to unintended consequences in how Google processes these tags. Hreflang Link Tag Attributes The <link> tag is HTML element that conveys various types of data to browsers...
Understanding Googlers' Statements on Algorithms and Updates: Navigating Search Rankings for Better Results Recent statements from Google employees suggest that the search algorithm functions as intended. They advise site owners to prioritize user experience over gaming the algorithm. However, simultaneously, these Googlers acknowledge ongoing efforts to...
For SEO, Google's John Mueller Recommends Assessing AI-Translation Quality and Seeking Third-Party Input for AI-Assisted Content. During Google's SEO office hours, Mueller emphasized the importance of assessing the quality of AI-translated content before indexing. Mueller stressed that the focus should be on the overall quality of...
Google's John Mueller Discusses the Impact of Numerous Affiliate Links on Search Rankings Google’s John Mueller addressed whether affiliate links negatively impact rankings, highlighting key factors that affiliate sites should consider. Hypothesis: Google Targets Affiliate Sites There has been a decades-long hypothesis that Google targets affiliate sites. SEOs...
In the world of SEO, duplicate content is often seen as a big no-no. However, there are certain situations where it can be acceptable, especially for local SEO. Google has clarified when duplicate content might be permissible for businesses targeting local search results. Understanding Duplicate Content Duplicate...
An important question was addressed in Google's Office Hours podcast: does it matter if the title element and the H1 element match? This is a significant query because Google's approach to handling these elements differs from traditional SEO practices. How Important Is It For H1 &...
Enhance Your Search Rankings with Schema Markup: Learn what it is and how to Use It to Make Your Webpages Shine. Schema.org is a collection of vocabularies (or schemas) used to apply structured data markup to web pages and content. Properly implementing schema can enhance SEO...
Despite having previously clarified this issue, Google's Search Liaison addresses whether traffic diversity is a ranking factor. Google’s Search Liaison tweeted a recommendation to diversify traffic sources, clearly explaining the rationale behind this advice. However, days later, someone inquired if traffic diversity is a ranking factor,...
Links still matter – and relevancy is crucial. Additional insights could transform your approach to link building and digital PR. Many insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including fantastic write-ups from: Rand Fishkin Mike King (on...
Reframing keyword research to prioritize search intent over mere keyword relevance leads to a more balanced strategy that enhances conversion rates. Search engines continue to evolve, yet SEO strategies often need to catch up. Traditionally, we've relied on keyword research to identify specific searches to target. However,...
