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Two weeks after Google introduced its AI Overviews (AIOs), we can analyze early data to assess their impact on organic traffic. I aimed to understand the implications of AIOs, particularly in light of numerous reports of misinformation and occasionally harmful recommendations from Google's AI responses. The findings...
Google discreetly updated its documentation to announce the indexing of EPUB files, now searchable within its search engine. Google has begun indexing .epub documents, a format widely employed for e-books intended for e-readers. Notably, Google has already started to feature EPUB books in its search index. Embracing...
Google is launching a new profile feature that centralizes and publicly displays written reviews contributed by users in search results. This enhanced transparency will impact consumers, reviewers, and creators alike. Google is introducing a new social profile feature that enables users to view, manage, and share...
Google has not yet implemented algorithmic actions to combat site reputation abuse. When these actions are eventually introduced, their specific impact remains to be determined. Danny Sullivan, Google’s Search Liaison, has verified that the search engine has not activated algorithmic measures to address site reputation...
Site launches are among the riskiest SEO undertakings. You can transition from SEO bliss to disaster in an instant. Any seasoned SEO professional can likely share a site launch horror story or two, whether caused by their lack of knowledge or experience or due to factors...
If you missed it, 2,569 internal documents related to Google's internal services have leaked. A search marketer named Erfan Amizi brought them to Rand Fishkin’s attention, and we have analyzed them thoroughly. Pandemonium ensued. As you can imagine, the past 48 hours have been incredibly chaotic, and my...
Without adhering to these guiding principles, AI's potential as a valuable tool for search-driven content production might not translate into tangible results. If you've been keeping up with SEO trends in the past couple of years, chances are you've encountered the term "AI" quite frequently. While...
On July 31, 2024, Google will cease to provide the call history and chat functionality for Google Business Profiles. Beginning on July 15, 2024, Google will no longer let new chats to be started. On July 31, 2024, the chat and call history functions will...
In B2B, be cautious not to rely solely on sponsored media. This is why, years down the road, content and SEO can lower CPLs. It is possible to "buy" clients. It turns out not very well in the long run. Digital ads with direct response (similar to sponsored...
Google addresses AI overview concerns, striving to enhance accuracy. Nonsensical queries will no longer prompt AI summaries. Despite the criticism, Google maintains that the feature increases user satisfaction and engagement. Google has responded to concerns regarding the accuracy and quality of its AI overview feature in...
