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Author: Shilpi Mathur

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Google has recently revised its Page Experience Documentation to explicitly state that Core Web Vitals are incorporated into their ranking systems. However, intriguingly, Google still refrains from affirming that Core Web Vitals directly influences rankings as a ranking factor.   Decoding Google's Statements on Ranking Factors   Google's communication...

The March 2024 Core Update by Google has already deindexed hundreds of websites, focusing on eliminating AI-generated spam and emphasizing high-quality, human-authored content. These targeted actions aim to weed out low-quality content from search results and prioritize genuine, valuable information. Websites deindexed due to this...

Following its latest core update, Google declared a -40% decline in low-quality, unoriginal content. Our assessments suggest that this update, combined with our preceding endeavors, will jointly diminish low-quality, unoriginal content in search results by 40%. Why not -100%? There are only a few possibilities: either the...

The March 2024 core algorithm update from Google targets websites created with AI-generated content. It's indisputable that AI-generated content often needs to meet Google's quality standards outlined in its documentation. However, there's a method to harness AI that yields high-quality content.   Unraveling Why AI Struggles to...

Today's Ask An SEO query is from Chandler, who inquires: "If there isn’t a direct purchasing incentive on a specific page, how can you gauge the ROI of that content? Especially if you're not operating as an e-commerce brand." Chandler's question is excellent, with various potential approaches....

Google has been subtly altering its discourse surrounding ranking algorithms over time. While Google hasn't introduced new concepts to keen industry observers, it's crucial to spotlight the nuances of what has been communicated, formalize these insights, and leverage them in digital marketing strategies.   Unveiling the Essence of...

Are you familiar with your customer base and the issues your website addresses for them? Engaging in user testing can clarify your target audience and the messaging that goes along with them. Through this process, you can ascertain their awareness and perception of your website and...

In March 2024, Google implemented a comprehensive Core Update to address low-quality content and combat manipulative tactics. This update introduces algorithmic adjustments to enhance the quality of search results and implements stringent spam policies. The primary objective is to diminish the presence of low-quality and...

Top Insights provides advanced recommendations and actionable insights tailored to optimizing your site for Bing and other search engines. This innovative tool gives a comprehensive suite of personalized suggestions, enabling webmasters to pinpoint and prioritize tasks that most impact website optimization. Whether you aim to enhance...

The recent update to Google's Spam Explainer aligns with the changes introduced by the March 2024 Core Algorithm Update. This revision details the removed and added content, shedding light on the implications of the core algorithm update.   Insights into the March 2024 Core Algorithm Update   The March...