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A new study reveals that Google’s AI Overviews are significantly impacting search results for publishers, appearing in 18% of publisher-related queries. This development signals a potential shift in how publishers approach SEO and search visibility. A Shift in SEO Dynamics Google’s AI Overviews are transforming how publishers...
Enterprise SEO is no longer just about optimizing for search engines—it’s about redefining marketing strategies in a world where AI reshapes how users discover and consume information. Integrating SEO teams with marketing, creative, and branding efforts is now crucial to thriving across diverse channels and...
In an episode of Google’s Search Off the Record podcast, the topic of SEO expertise sparked an eye-opening discussion. The conversation highlighted a significant disconnect between how SEOs perceive Google’s ranking algorithms and how Googlers understand and explain them. This gap is so pronounced that Google’s Gary...
When it comes to SEO and indexing issues, JavaScript often gets a bad rap. But according to Google’s Martin Splitt, that blame is rarely deserved. In a recent SearchNorwich video, Martin shares actionable insights to help SEOs diagnose and resolve crawling and indexing challenges, even if...
In a rapidly evolving digital landscape, Google has raised the alarm against excessive use of JavaScript. Here’s why this warning holds significant implications for AI-driven search optimization. The Challenge with JavaScript and AI Crawlers Over-reliance on JavaScript creates a blind spot for AI search crawlers, which reportedly...
In a recent Search Off the Record podcast, Google insiders tackled the provocative question: Is SEO on a dying path thanks to AI in search? The debate offered an unexpected mix of optimism and stark realities, dividing Google’s official stance from the experiences of SEOs and publishers navigating the...
New research from BrightEdge reveals that Google’s AI Overviews is rapidly expanding its footprint in search results, increasingly dominating screen space and blocking organic search listings. If this trend continues, a significant portion of SERP real estate could be overtaken by AI Overviews and ads, leaving publishers...
A new study uncovers how long it really takes for third-party tools to reflect organic traffic after a domain migration. Website migrations, particularly domain migrations, are often considered one of the most challenging aspects of SEO. With businesses consolidating websites to cut costs and streamline efforts,...
Google CEO Sundar Pichai has outlined a bold vision for 2025, one that could fundamentally change the way users interact with the search ecosystem. Central to this strategy is a heightened focus on consumer-facing AI applications like Gemini and innovations such as Project Mariner and...
Google’s new Gemini Deep Research tool could spell trouble for affiliate and informational websites. Speculation suggests that this AI-driven research assistant might bypass the need for traditional product and travel reviews, cutting into affiliate earnings, ad revenues, and web traffic. Even websites fortunate enough to be cited...
