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Author: Shilpi Mathur

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Dofollow and nofollow backlinks represent the yin and yang of SEO, balancing each other in a symbiotic dance of contrast and complement. While dofollow signals to search engines, "Acknowledge this website's authority!" nofollow gently asserts, "Proceed with caution; no endorsements here." Despite appearing as minor elements...

Do you ever find your content feels disjointed, like a jumble of ideas scattered about without a clear structure or purpose? Enter the transformative concept of content pillars! Perhaps you've experienced it yourself—constantly producing blog posts, social media updates, videos, and more, only to realize your...

Have you ever paused to ponder the underlying reason—the user's motive—for the keywords you aim for? This is where the concept of keyword intent becomes crucial. Keyword intent, also known as search intent, elucidates the purpose behind a user's search query. Every query serves a distinct goal,...

The debate between SEO and PPC effectiveness has long been a point of contention among digital marketers, and it will persist into 2024. However, the landscape has evolved significantly in recent years. One notable change is the emergence of Google's SGE, which promises to disrupt traditional...

If you have yet to tap into Google Search Console (GSC), you overlook one of the most valuable and potent SEO resources available. Moreover, it's free, making it a must-have tool for any SEO endeavor (unless your campaign deliberately excludes Google, but that's rare). Even if you've...

Over the past 25 years since Bill Gates declared that "content is king," content marketing has evolved significantly. Simply adding the occasional blog post or video to your website no longer suffices for capturing the attention of search engines or potential customers. Even if you increase...

Still, struggling to rank for your essential keywords on Google? Then, investing in premium link-building services stands out as one of the most astute and effective decisions you can make. But what exactly are they? Premium link-building services involve partnering with a reputable link-building agency to secure top-quality...

If you're on the verge of launching a brand-new website, you're undoubtedly eager to kickstart traffic flow swiftly and efficiently. Although organic SEO presents a compelling method to enhance online visibility, newer domains often need help overcoming 'new website obscurity,' a time-consuming endeavor requiring significant dedication...

Embarking on a startup venture and aiming for a unique market presence? As you lay the groundwork for future growth, building a positive brand reputation, captivating investors, attracting top talent, and spreading awareness are crucial. While it might not initially top your to-do list, implementing an...

In this article, we aim to address the question, "What are social media backlinks?" However, we will continue beyond just defining social media backlinks. We'll delve deeper into the subject by exploring the different types of social media links that qualify as backlinks and their significance...