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Author: Shilpi Mathur

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Google is initiating the final standalone update, the November 2023 reviews update, with a commitment to ongoing assessments of review content quality. Commencing today, Google's November 2023 reviews update will consistently scrutinize review and opinion-based content without additional notifications. Websites providing reviews are advised to align...

Several publishers and developers have encountered a critical issue after upgrading to WordPress 6.4, resulting in website outages. In the quest for solutions, developers swiftly identified a bug within the commonly used page builder. Website Disruptions Following WordPress 6.4 Update   The initial reports surfaced shortly after the...

Transitioning to a new website platform is often a vital move for businesses seeking expansion or technological advancement. Nevertheless, such migrations carry substantial SEO challenges. Without well-considered SEO strategies and meticulous implementation, a platform migration can result in substantial reductions in organic traffic, revenue, and market...

Proficient SEO practitioners are well-versed in handling uncertainty, as it is an inherent part of the profession, given that the algorithms governing website performance are closely guarded secrets. However, the introduction of Search Generative Experience (SGE) has introduced an element of anxiety, even for the most...

Google's Search Relations Team recommends that when selecting domain names, long-term branding considerations should precede keyword-centric SEO strategies. The presence of keywords in domain names does not impact Google search rankings. However, domain names featuring relevant keywords may influence user behavior and engagement. Therefore, the primary focus should...

John Mueller of Google responded to whether aligning the title element with how Google rewrites them in the SERPs is a sensible idea. An observant user on Mastodon pointed out that Google frequently altered the title elements on their webpages, often omitting the site name from...

John Mueller from Google's statement can be rephrased as follows: "According to Google's John Mueller, simply linking to well-known, high-authority websites won't improve your search rankings. Instead, prioritize links that genuinely enhance the user experience." "Boosting your SEO through links to top-tier, high-authority websites is ineffective. Concentrate...

A statement released by Google's Search Liaison highlights the necessity for a more precise definition of "people-first" content for publishers. The report from Search Liaison underscores the prevalence of large publishers in search results. It suggests the potential utility of a "helpful content tool" to assess...

John Mueller from Google responded to a query on Reddit regarding the acceptability of implementing a no-index tag on a webpage to prevent it from appearing in sitelinks. Sitelinks are a set of grouped links that appear in search results from a single domain, typically displayed...