Building links can be done safely at a rate of 1 or even 500 links daily as long as you embrace the established guidelines. However, determining the exact number of appropriate links daily lacks a definitive answer. Official documentation from search engine companies does not offer specific figures regarding the ideal daily link count.
The challenge arises when seeking information online, as opinions vary. For example, some SEO experts believe that building a high volume of links daily may raise concerns, as it might appear as participating in a “link scheme.” On the other hand, there are SEO experts who view daily link building as less problematic, especially if the focus is on acquiring high-quality links. They argue that if you consistently generate many high-quality links, it seems unreasonable to be penalized for it.
Consequently, in the following section, we will delve into this debate and examine whether link quality influences the link-building discussion.
Assessing the Importance of Quality
Obtaining high-quality links can be quite challenging, making it difficult to build numerous good links consistently every day. Consequently, when you come across stories of individuals being penalized for their daily link-building activities, they likely need to generate the kind of backlinks that are considered safe and relevant.
In reality, it is quite probable that many of these individuals are creating what is commonly referred to as ‘spammy links,’ which exhibit all the characteristics of low-quality or unnatural links.
Google or Bing is unlikely to penalize a website that consistently attracts many links over an extended period. This is especially true if numerous reputable media outlets worldwide report and link to the website.
Understanding High-Quality Links
When focusing on content creation and attracting numerous links, it becomes essential to identify the content attracting the highest quality links. This knowledge allows you to prioritize and create content that has the potential to get more high-quality backlinks.
To determine the quality of the links, consider the following factors:
- Authority of the linking sites: Links from authoritative sites hold more significance than those from smaller, lesser-known areas. For example, an editorial link from a major news publication carries more weight than one from a newly established blog. SEO tools like Ahrefs can assist in assessing the domain authority of a particular website.
- Relevance: The relevance of a link to your content and website niche can significantly impact your rankings. Links from sources closely related to your industry or topic are considered more valuable.
By understanding the authority and relevance of the linking sites, you can gauge the quality of the backlinks and make informed decisions about the type of content to focus on to attract high-quality links.
A crucial aspect of a high-quality backlink is its “follow” attribute rather than a “no-follow” link.
When a link is marked as “follow,” the website owner essentially indicates to Google that they endorse the linked website. Follow links are known to provide a more significant boost to rankings compared to “no-follow” links.
On the other hand, no-follow links typically do not directly improve rankings as they are generally not acknowledged by Google. However, it’s worth noting that Google has recently introduced different variations of no-follow links, some of which have varying impacts compared to the traditional “standard” no-follow links.
In most cases, websites that link to your site tend to use the “follow” attribute. However, it’s important not to assume this will always be true.
To ensure the attributes of the links pointing to your site, it is recommended to monitor how people link to you closely. If you come across a no-follow link, it may be good contacting the website owner and politely ask if they would change it to a follow link. Remember that some websites have policies against modifying link attributes, so this approach may only sometimes be successful. Nevertheless, considering the effort required to earn a link, it is often worthwhile to make the request.
Most SEO tools can determine whether a backlink is a follow or no-follow link, which can assist you in tracking and evaluating the attributes of your backlinks.
These are a few primary elements that define a high-quality link. By focusing on building a substantial number of such links, you should generally be on the right track, even if you are making a large number of links daily.
However, it is crucial to acknowledge that there is another point to remember when looking at extensive daily link-building. The following section will delve into this aspect and explore how it can impact the safety of an SEO strategy centered around building a high volume of daily links.
Building a Strong Link Profile
Your website’s link profile plays a significant role in this ongoing debate. The term “link profile” refers to the characteristics and attributes of the links that point to your site. Having a diverse link profile is crucial as it appears more natural and aligns with the preferences of search engines like Google and Bing. This is particularly important because, as mentioned earlier, search engines have a negative view of “unnatural links.”
Individuals who face penalties for building many backlinks daily may be penalized due to the need for more variation in their link profiles. Their perception of what constitutes a “high-quality” link might be quite narrow, leading them to build or buy numerous links of the same type, resulting in a link profile with minimal diversity.
For example, they may focus on building links with identical anchor text or solely acquiring links from high-authority websites. Such a pattern can raise suspicion and potentially lead to penalties that must be addressed.
On the other hand, if you naturally build links, it becomes much easier to maintain a diverse and organic link profile that does not trigger any red flags or penalties.
Determining the exact number of links you can safely build daily without triggering concerns can be elusive, as there is no definitive answer. However, it is crucial to prioritize the construction of high-quality links and maintain some variation in your link profile.
Building links of such calibre is challenging, making it doubtful that you will be able to generate a large number of such links every day. However, by adopting this approach, you can naturally ensure your practices align with safety guidelines.
However, there may be circumstances where you experience a successful streak, allowing you to build a substantial number of links consistently. In such cases, as long as your links meet the earlier prerequisites of quality and variation, you should still be within the safe territory.
If you require assistance building quality backlinks that adhere to these principles, consider exploring our monthly SEO packages, where we can provide support in line with industry norms and guidelines.