The page title tag is important for SEO since it influences how Google’s algorithms perceive and rank your content. Changing your page titles affects your search engine ranks, awareness, and traffic for your main target keywords in either a positive or bad way.
When potential buyers search for your products, page titles are effectively a “mantra” for your business. They form a type of “flyer” when combined with your meta description and URL, which users see and determine whether or not to click on.
Changing the title of a page isn’t unusual, and most websites do it at some time. We do that as well, and most of the time it’s because we want to raise our ranks. Furthermore, We sometimes notice that the message in our page titles isn’t as strong as it could be, and by modifying them, users would find them more relevant and valuable.
By changing the title of your pages, you can make them more or less relevant to Google and the end-user. Relevance is an important component in Google ranking, as it determines whether or not users click on your search result. These user activity indications are used by Google to change the page’s ranking on the result page.
John Mueller, Google’s Search Advocate, addresses if adjusting page titles every day would improve or hurt your website’s SEO.
During the Google Search Central SEO office-hours hangout on February 4, this topic was discussed.
Askash Singh, an SEO specialist, joins the Livestream to ask Mueller a series of questions, including one about the impact of changing page titles.
Singh claims to have a website that updates on stock values, which demands him change page headings every day to reflect the most recent value of a stock.
He wonders if there’s something wrong with that in terms of SEO.
John Mueller commented,
“I think that’s fine. I mean, it’s something where we wouldn’t give it any special weight if your title tag keeps changing. But if you want to update your titles regularly that’s totally up to you.
The difficulty, I suspect, is more that if you change your titles daily, we might not re-crawl that page daily. So it might be that you change it every day, but in the search results, the title that we show is a few days old just because that’s the last version that we picked up from that page. But that’s more of, I’d say, like a practical effect, rather than a strategic effect.”
Mueller does not advise against changing page titles daily.
Regularly updating page titles has no SEO benefit, therefore it’s up to you whether you think it’s worthwhile for searchers.
However, just because you modify your page titles daily does not guarantee that Google will update them in search results daily.
They may only be updated once a week or once a month by Google.
If you have time-sensitive information in your page titles, such as stock prices, they may become obsolete quickly if Google only searches your site once a week.
Singh then goes on to wonder if Googlebot will crawl a site more frequently if the page titles are continuously changing.
You can’t dwell on it, according to Mueller.
“I mean, it helps us to recognize when something has changed, but it’s not necessarily going to happen that we’re going to say ‘oh, we’ve seen this page change every day. Therefore, we will recrawl it every day.’
It might be that we re-crawl it every day, it might be that we re-crawl it every week or every month. So it’s not that the changes that you make with the titles would affect how quickly we re-crawl.”
The index report in Google Search Console may show you how often Googlebot crawls your pages.
You can then decide whether or not it’s necessary to change page titles every day.
Another thing to remember is that Google rewrites 61 percent of page titles.
Even if you change your titles daily and Google re-crawls your pages daily, there’s no guarantee that Google will display the page title you’ve provided.