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Google uses over 200 factors to rank websites on the first page of its search engine. While it’s nearly impossible to cater to every single one of those factors, it is important to understand what has the most impact on your search engine rankings. This means...

In an Office-hours Hangout recorded on 1 July, 2022 Google’s John Mueller discussed why scores of Search Console Core Web Vitals and PageSpeed insights tend to vary after a viewer asked him which of the two scores should one consider while assessing. John said that...

In an Office-hours Hangout recorded on 1 July, 2022 Google’s John Mueller discussed if there is any inherent risk in deleting a disavow file. Yes, answered John. But the action comes with its own set of terms and conditions. The discussion caught further find when...

In the recently concluded Google’s Office-hours Hangout for September 2022, Google’s John Mueller discussed how Google deals with two different sites that are near identical in their HTML, and whether or not Google imposes a penalty on such kind of situations. The question was asked...

We all know HTTPS is far more secure than HTTP. A website that uses HTTP has http:// in its URL, while a website that uses HTTPS has https://. The ‘S’ in HTTPS stands for secure, hence it is suggested by google to replace all HTTP...

In a recent Reddit discussion, things spiralled quickly when one of the users posted a question asking why the links pointing to a website are not getting discovered through the SEO tool they have been using. Google’s John Mueller was quick to step in and...

In Google’s Office-hours Hangout recorded on 11 March 2022, Google’s John Mueller discussed the issue of search query and its synonym and how both can be ranked differently as both might have a different context attached to them. A question was posed by one of...

If you are to stand out in a crowd of millions, you need to do something truly outstanding. For online business bidding to leave their mark and create a legacy, it all begins with creating a solid Google Business Profile. A well-made Google Business Profile...

To get your website ranked on the first page of Google’s search results is a daunting task. And using high-quality backlinks from trustworthy and popular websites relevant to yours is one of the most important tactics deployed by the website that do rank higher. Backlinks...