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Google updated its Search Quality Valuator Guidelines on 15 December 2022. While many are familiar with the concept of E-A-T, an acronym that translates to Expertise, Authoritativeness, and Trustworthiness, Google has prefixed it with another E, which stands for Experience. The concept, according to Google,...

As of 2023, Google employs a comprehensive set of over 200 criteria to determine the ranking of websites on its first search engine results page. While attempting to address each of these factors individually may be arduous, it remains crucial to discern the elements that...

In an Office-hours Hangout recorded on 1 July, 2022 Google’s John Mueller discussed why scores of Search Console Core Web Vitals and PageSpeed insights tend to vary after a viewer asked him which of the two scores should one consider while assessing. John said that...

In an Office-hours Hangout recorded on 1 July, 2022 Google’s John Mueller discussed if there is any inherent risk in deleting a disavow file. Yes, answered John. But the action comes with its own set of terms and conditions. The discussion caught further find when...

In the recently concluded Google’s Office-hours Hangout for September 2022, Google’s John Mueller discussed how Google deals with two different sites that are near identical in their HTML, and whether or not Google imposes a penalty on such kind of situations. The question was asked...

We all know HTTPS is far more secure than HTTP. A website that uses HTTP has http:// in its URL, while a website that uses HTTPS has https://. The ‘S’ in HTTPS stands for secure, hence it is suggested by google to replace all HTTP...

In a recent Reddit discussion, things spiralled quickly when one of the users posted a question asking why the links pointing to a website are not getting discovered through the SEO tool they have been using. Google’s John Mueller was quick to step in and...

In Google’s Office-hours Hangout recorded on 11 March 2022, Google’s John Mueller discussed the issue of search query and its synonym and how both can be ranked differently as both might have a different context attached to them. A question was posed by one of...

It would help if you went above and beyond to stand out in today's crowded online landscape. For online businesses aiming to make a lasting impact and establish a legacy, it all starts with crafting a robust Google Business Profile. A well-crafted Google Business Profile...