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In a recent Reddit discussion, things spiralled quickly when one of the users posted a question asking why the links pointing to a website are not getting discovered through the SEO tool they have been using. Google’s John Mueller was quick to step in and...

In Google’s Office-hours Hangout recorded on 11 March 2022, Google’s John Mueller discussed the issue of search query and its synonym and how both can be ranked differently as both might have a different context attached to them. A question was posed by one of...

If you are to stand out in a crowd of millions, you need to do something truly outstanding. For online business bidding to leave their mark and create a legacy, it all begins with creating a solid Google Business Profile. A well-made Google Business Profile...

To get your website ranked on the first page of Google’s search results is a daunting task. And using high-quality backlinks from trustworthy and popular websites relevant to yours is one of the most important tactics deployed by the website that do rank higher. Backlinks...

Consumers and businesses alike have seen an unbelievable year of change. Consumers placed an emphasis on personal safety as they faced illness, job loss, and a scarcity of supplies and services. What consumer trends will rise from the rubble as vaccination rates rise over the...

Is your FAQ schema markup not delivering rich results in Google Search? There are three reasonable explanations. John Mueller, Google's Search Advocate, suggests three reasons why your FAQ schema markup isn't delivering rich snippets in search results.   To understand better, let’s discuss what is FAQ Schema Markup. FAQ...

We've seen an explosion of AI language models in recent years. The ultimate goal of these systems is to be able to extract, communicate, and interpret human-level language. Do you ever wonder how Google interprets your search queries? There's a lot that goes into providing relevant...

The page title tag is important for SEO since it influences how Google's algorithms perceive and rank your content. Changing your page titles affects your search engine ranks, awareness, and traffic for your main target keywords in either a positive or bad way.   When potential buyers...

It's well known that Google modifies SERP titles by making minor changes, such as putting a company's name to the end. However, Google is currently replacing titles with new text. Because page titles provide vital context to search engines, they have a significant impact on click-through...

Reciprocal links are still used to improve site authority and SEO. In the early 2000s, reciprocal links – also known as "traded" or "exchanged" links – were a prominent strategy of link building, but their popularity has waned in the following years.   Reciprocal links are still very...