Dominate the Local Dental Scene: Mastering SEO for Dentists

3 min read

Embarking on the journey of marketing your practice online can be a daunting task. The ever-expanding and evolving nature of the Internet makes it challenging to keep up with the best marketing practices. Nevertheless, one undeniable truth remains: reaching your local audience is crucial, whether it’s through social media marketing or implementing effective local SEO for dentists. Surprisingly, 67% of all online searchers include a specific location in their search queries.

If you have yet to begin targeting your local audience, there’s no better time to start now. Below is a comprehensive guide to local SEO for dentists, helping you connect with your local community and elevate your online presence.


9 Effective Onsite Local SEO Tips for Dentists


  1. City and State in Page Titles: Incorporate your city, state, and relevant keywords (e.g., Dentist or Dentist in [City, State]) in your page titles. These titles appear on search engine results pages and are crucial in enticing visitors to click on your website.
  2. City and Keywords in Meta Descriptions: Optimize your dental website’s meta descriptions by including common keywords that potential patients might use in their searches. A well-crafted meta description can influence their decision to click on a website from the search results.
  3. Utilize H1 Tags: Ensure each web page includes an H1 tag as a header for the page’s content. Use commonly searched keywords in the H1 tags, and limit them to one per page for optimal impact.
  4. ALT Tags for Images: Add ALT tags to your website images, providing apparent text alternatives to the visual content. Include relevant keywords in the ALT tags to enhance their search engine visibility.
  5. Optimize for Google Business Profile: If your Google Business Profile directs visitors to your homepage, make sure your website mentions your practice’s name, address, and phone number exactly as it appears on your Google Business Profile. This helps Google verify your geographical location.
  6. Local Search Optimization in Website Copy: Besides highlighting your services, infuse your website copy with references to your dental practice’s location (city and state). This optimization ensures your website ranks well for local searches like “Dentist in [City].”
  7. Incorporate Location in Content: Personalize your website content with references to your specific location to connect with your target audience. Use insights from Google Analytics to identify your visitors’ geographical locations and incorporate them into your content for better engagement.
  8. Focus on Quality Locations: Target specific locations rather than aiming for broad search terms. It’s more effective to rank for “San Diego dentist” than the more generic “California dentist,” as targeted locations have a higher chance of converting searchers into patients.
  9. Include Address and Phone Number: To ensure search engines capture your practice’s information, display your address and phone number on every website. This way, the search engines will always index this vital data, regardless of which pages they scan.


6 Effective Offsite Local SEO Tips for Dentists


  1. Consistent NAP Information: Maintain consistency with your business’s name, phone number, and address across all online directories and your website. Ensure this data is accurate and identical everywhere to avoid confusing search engines. Use tools like Moz Local’s Listing Scanner to check for consistency and optimize listings with incorrect or missing information.
  2. Avoid Virtual Offices, P.O. Boxes, and Toll-Free Numbers: Refrain from listing virtual offices, P.O. boxes, and toll-free numbers in online directories. Most directories discourage such listings as they must provide specific location information like physical addresses and area codes. Instead, use a local phone number alongside a toll-free number if necessary, allowing search engines to accurately identify your practice’s location.
  3. Select the Right Business Category: When listing your practice on online directories, choose the appropriate business category from the provided pick list. For dentists, the primary category should be “Dentist” or “Dental Clinic.” You can add additional categories, but always prioritize the most relevant ones first.
  4. Acquire Quality Backlinks: Backlinks from other reputable websites linking to your site are crucial for organic search ranking. While building backlinks requires time and effort, it pays off in the long run. Reach out to associations you belong to and inquire if they have membership directories where they can include your website link.
  5. Join Local Chamber of Commerce: Consider becoming a member of your local Chamber of Commerce. Not only will they often link to their members’ websites, but being associated with a community organization also increases your local exposure and credibility.
  6. Encourage Social Check-ins: Patients can check in on platforms like Facebook or Foursquare when they visit your practice. Each check-in reinforces your location to search engines and shares it with their social connections, significantly boosting your visibility among local prospects.


If you need more clarification about your local SEO strategy, or if you need clarification on your current ranking on Google and other search engines, consider exploring our monthly SEO packages. With the assistance of industry experts, we can help you optimize your online presence and enhance your visibility. Let us guide you toward a successful local SEO approach that brings you desired results.

Shilpi Mathur
[email protected]