Google is taking search to a new level. The search giant’s new feature is making it all the easier to refine search queries on the go, leading to even more relevant search results. The quality of Google’s search results is a topic that is always the centre of every debate. While many believe the quality is improving by the day, there are others who oppose, creating a nice balance of opinions. It is such opposing opinions that push Google to forever pursue brilliance when it comes to search results. It is this that matters the most after all is said and done. In a new blog post dated 6 December 2022, penned by Google’s Public Liaison for Search Danny Sullivan, Google announced its new feature that makes it easier for users to dive deeper into the topic and explore topics that are related to the search query.
What is Google’s New Feature?
Google’s blog on the new feature clears the air about it. Danny says:
“We know what it’s like to start searching for something on Google, but not really know what you’re looking for — or the best way to find it. So today, we’re making it even easier to dive deeper and explore topics that are related to a search. You’re probably familiar with how you can use filters to see just videos, news, images or shopping results on Google Search. We’ll now show an easy-to-scroll list of related topics alongside these filters at the top of the search results page to help you drill down or discover something new about a specific topic. You can add or remove topics, which are designated by a + symbol, to quickly zoom in or backtrack on a search.”
For example, as is mentioned in the blog, a query like “dinner ideas” would fetch much more narrowed down and specific related results as opposed to the generic ones. The similar search query now would have different filters displayed below the search bar to help you refine it and get much more focused search results. A way to filter your query, if you may.
How does the feature work?
Danny explains it in the blog post; how Google chooses different topics based on a search query.
“When you conduct a search, our systems automatically display relevant topics for you based on what we understand about how people search and from analyzing content across the web.
Both topics and filters are shown in the order that our systems automatically determine is most helpful for your specific query. If you don’t see a particular filter you want, you can find more using the “All filters” option, which is available at the end of the row.”
This definitely adds a new layer of dynamism to the search queries by quickly finding more related and relevant results simply by tapping the filter suggestions, which will keep changing with every tap. This also means that long-tail keywords with low search volume may start to see increased incoming traffic after the feature is fully rolled out. In case you’re already targeting such keywords, it is advisable that you keep a close eye on them in the coming months. This new search feature will roll out for English users in the U.S. on iOS, Android, as well as Mobile Web.