Finding the Optimal Content Length for SEO Success

4 min read

Determining the Ideal Content Length for SEO

Among the inquiries that inundate online marketers and content creators, one stands out prominently: What constitutes the optimal content length for SEO?

As expected, opinions diverge on this topic, rendering it a subject of perennial debate. Yet, fret not, as I endeavor to offer general guidelines to steer your efforts. Considering the substantial volume involved, one might ponder whether the extensive endeavor of crafting remarkable posts truly pays off.

For many, creating a substantial piece nearing the 2,000-word threshold demands a dedicated investment of two to three hours. The question arises: Does more excellent content equate to superior SEO outcomes, or does it squander precious resources?

Only a few individuals can effortlessly churn out a 2,000-word composition within an hour and promptly proceed with their day. Hence, it begs consideration: Are your meticulously crafted 2,000-word articles yielding commensurate investment returns?

I shall address this pertinent query and unveil a definitive formula to ensure that your efforts in article composition translate into tangible SEO success, sparing you from fruitless endeavors and guiding your articles to prominence in search rankings.


Determining the Effectiveness of Long vs. Short-Form Content


In a nutshell, the efficacy of content length hinges on your specific objectives.

Each piece of content is a distinct purpose in your strategy.

Long-form content, typically exceeding 1,000 words, proves invaluable for comprehensive articles, guides, and white papers. This format facilitates deep dives into topics, offering valuable insights while showcasing expertise and knowledge.

Moreover, long-form content often outperforms in search engine rankings, although Google doesn’t necessarily prioritize higher word counts.

Conversely, short-form content, spanning 300 to 600 words, excels in social media posts, select blog entries, and email newsletters. Its brevity enables swift and concise message delivery, enhancing shareability.

When considering content length vis-à-vis SEO, the equation becomes more intricate.

Ahrefs advocates examining the content length that best meets searchers’ needs.

According to Ahrefs, the optimal content length for SEO is contingent upon existing search results and formats (such as guides, listicles, or tutorials). By identifying content gaps, you can craft a search-oriented outline tailored to fulfill user queries effectively.


Exploring the Time Investment in Crafting Long-Form Articles


Let’s delve into some estimations.

Consider an article spanning 2,300 words—the average length of my compositions.

Typing at an average speed of 40 words per minute, one might anticipate completing the writing task in approximately 57.5 minutes, assuming continuous typing.

However, reality seldom aligns with such swift calculations.

Drafting isn’t merely about stringing together words; it entails meticulous research and deliberation. The duration to craft a 1,500-word article could vary significantly—from as little as two hours to as much as 100 hours, with each writer’s pace and process unique.

Amidst these considerations, the pivotal question is different from the duration of the endeavor.

Instead, it’s about optimizing the allocation of your time.

Merely producing a 2,000-word output is different from effective time management. Let’s delve into strategies for refining your approach to long-form content creation, ensuring that your efforts remain purposeful and focused.


Deciphering the Optimal Length for Long-Form Articles


As outlined by Search Engine Journal, long-form articles typically span 1,000 words or more.

Regarding determining the ideal length, Wordstream’s research reveals that their most successful blogs from the past three years average between 2,700 to 3,000 words.

To simplify matters, Wordstream offers three guiding principles for determining the optimal length of long-form articles:

  1. When in doubt, err on the side of length.
  2. Above all, prioritize delivering substantial value to your audience.
  3. Conduct detailed keyword research to inform your content strategy.

What does this imply? While aiming for over 2,000 words could serve as a general guideline to mitigate indecision, it may not always be the most effective strategy. This is especially true if the topic requires little coverage or you can outshine competitors on the search engine results page (SERP) with shorter content.

Let’s delve deeper into this nuanced discussion.


Assessing the Value of Writing Long Articles


Hold on a moment. Before you embark on a writing spree, consider this: Could all this effort be in vain?

The answer: It’s a possibility.

Allow me to elaborate, but remember, it’s not a one-size-fits-all scenario. Here’s why:

No two articles are identical.

Every writer approaches their craft differently.

To ascertain whether your endeavors are worthwhile, you must first grasp the purpose of your article.

What exactly is the objective?

You aim to generate revenue.

At a more practical level, you likely seek to attract significant, relevant traffic.

You aspire to secure top rankings for pertinent keywords on a granular scale.

Inquiring about the time investment in writing an article or whether an abundance of content enhances SEO effectiveness are pertinent queries. However, understanding the underlying objective is crucial for offering accurate answers. So, if you’re churning out 2,000 words sans a strategic blueprint, you’re squandering your time.

You may have encountered advocates stressing the importance of crafting long-form content.

In response, you may have dedicated significant effort to producing lengthy articles, assuming it’s the key to soaring search rankings.

However, reality paints a different picture.

Allow me to elucidate why in the following section.


Concluding Thoughts on Content-Length and SEO


To wrap up, there is a relatively easy and fast rule dictating the exact length of your content to achieve stellar rankings. However, consensus suggests that optimal content length for SEO typically falls within the range of 2,000 to 3,000 words.

Investing ample time in content creation is commendable and often yields positive outcomes. However, length alone shouldn’t be your sole focus.

Instead, prioritize the following principles based on available data:

Ensure your content delves deeply into the subject matter.

Offer coverage of the topic at hand.

Maintain a laser focus on the targeted keyword or topic you aim to rank for.

By adhering to these guidelines, your content may naturally span anywhere from 1,000 to 4,000 words. What truly matters is the quality and relevance of your content, which aligns with Google’s preferences.

Should you still need help with the intricacies of content creation and SEO, consider exploring our monthly SEO packages. Our seasoned experts stand ready to provide invaluable assistance and guidance along your journey.

Shilpi Mathur
[email protected]