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Google Chrome Mobile Enhances Navigation with Local Integration

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Searchers who enable this Chrome Action can swiftly initiate calls, obtain directions, and peruse reviews directly from the Chrome search bar.

 

Google Chrome for Android has introduced new local places features within Chrome Actions, enabling users to initiate calls, obtain directions promptly, and access reviews from local businesses directly through the Chrome search bar.

Google’s announcement highlighted the addition of “new Chrome Actions designed to streamline interactions with local businesses. For instance, when searching for a restaurant, users will find shortcut buttons in the search results for quick actions like calling, getting directions, and reading reviews.”

Initially launching on Android today, this feature will extend to Chrome for iOS later this fall.

A screenshot illustrates these Chrome Action shortcut buttons. It depicts a mobile phone screen conducting a search for “Verdant Valley,” with options displayed beneath the Chrome address bar for “call,” “directions,” and “reviews.”

 

Why we care: This feature could increase visibility for local businesses on Google Chrome for Android and soon on iOS. It allows searchers to quickly call businesses, get driving directions, or read reviews without performing a full Google search. If you find this challenging or confusing, consider exploring our monthly SEO packages and let our experts assist you.

Shilpi Mathur
[email protected]