Google has officially begun rolling out its December 2024 core algorithm update, which is expected to take up to two weeks to complete. This update comes very hot on the heels of November’s core update, capping off a year of significant algorithm changes for the search giant.

Official Announcement

In a post on X, Google shared:

“The Dec. 2024 core update is rolling out, and we expect it will complete in two weeks.

If you’re wondering why there’s a core update this month after one last month, we have different core systems we’re always improving. This past blog post explains more.”

The post has a link to a November 2023 blog titled “A Q&A on Google Search Updates,” which offers insights into the company’s approach to algorithm updates.

Why Another Update So Soon?

Google highlighted that its search engine relies on multiple ranking systems, each designed to achieve specific goals. The company is continuously working to improve these systems to deliver better results.

While Google aims to space out major updates, it acknowledged that this isn’t always feasible:

“If we have updates that can improve Search, that have been developed over the course of several months, we release them when they’re ready.”

This explanation underscores the importance of flexibility in Google’s update cadence.

Guidance for Site Owners

As with previous core updates, the specifics of the December changes remain undisclosed. However, Google continues to emphasize the value of creating helpful, reliable, and people-first content to thrive through algorithm changes.

For websites experiencing traffic fluctuations, Google recommends consulting its update-specific guidance available on the Google Search Status Dashboard. The dashboard provides real-time updates on rollout progress and offers an RSS feed for alerts.

A Busy Year of Updates

The December 2024 core update wraps up a year marked by very significant and notable changes to Google Search. As the update unfolds, SEO professionals and site owners will be monitoring its impact on rankings and traffic closely.

Stay tuned for insights and analysis as this update continues to roll out.

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