Consumers and businesses alike have seen an unbelievable year of change. Consumers placed an emphasis on personal safety as they faced illness, job loss, and a scarcity of supplies and services. What consumer trends will rise from the rubble as vaccination rates rise over the world? Businesses can see around corners and plan successfully to accommodate the post-pandemic consumer if they have a strong understanding of what is ahead.
Google has released a new report that highlights how customer expectations are shifting and what people expect from businesses this year.
Customers desire products both sooner and later and that keeps changing according to trends, according to a study of search volume from 2021 to 2022.
Customers want the ability to shop late at night if they’re shopping in person, and they want products delivered as soon as tomorrow if they’re shopping online.
They also seek unique experiences from businesses, such as the option to be in a restaurant that is pet friendly.
People are looking forward to seasonal activities and holidays, with an increase in searches for “figure skating,” the “Winter Olympics,” “winter vacation in,” and “valentine’s day nails.”
The report’s data comes from a study of billions of recent search queries by the Google Ads Research and Insights team.
The popularity of social commerce is growing.
The report offers insight into how users frame their wants while using Google Search to get information.
By highlighting some of these key terms on your website or in your business listing, you may meet clients where they are in Google.
Here are the key takeaways from Google’s report on consumer behavior and market trends.
Consumer expectations for new experiences, services, and ways to shop are rising, as evidenced by an increase in searches for:-
- “Late night shopping,” which has increased by 100 percent year over year.
- “24/7 customer service” has increased by 500% year over year.
- “Dog-friendly restaurants” have increased by 100% year over year.
- “Next-day flower delivery” has increased by 800% year over year.
These trends highlight how quickly buyers expect to receive items in their hands.
“As consumers spend more time online and on social media, social commerce is on the rise. Brands and merchants are already prioritizing social commerce, and their efforts are only expected to grow in the coming years. According to internet retailing findings, 67 percent of brands and retailers consider social commerce to be crucial to their online strategy today, and 70 percent believe it will be important in the next three years.
In order to plan efficiently for your organization and remain flexible in a quickly changing world, keep an eye on these trends in 2022. Looking around the horizon can assist you in adapting to the wide range of post-pandemic consumer trends.