Google’s Revised Guidelines for EEA Carousels Beta Structured Data

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Google recently updated its guidance for structured data concerning beta carousels explicitly designed for users in the European Economic Area (EEA). This update aligns with Google’s preparations for compliance with the Digital Markets Act (DMA). The revised guidance provides instructions on effectively implementing this structured data on summary and category pages and paginated category pages.


Carousel (Beta) Rich Results: Enhancing Aggregators & Suppliers Visibility


Google has introduced Carousel (Beta), which has rich results tailored for websites focusing on travel, local services, and shopping queries targeted at users within the European Economic Area (EEA). These rich results enable Google search users to scroll horizontally through tiles containing context-specific information related to their search queries. Websites implementing this structured data are eligible to appear in these newly introduced carousel-rich results.
This feature, announced in February 2024, will display results for shopping queries in Czechia, France, Germany, and the UK.


Updated Documentation: Structured Data Carousels (Beta)


New guidance has been added to the Structured data carousels (beta) documentation:
“Mark up all items that are on the summary or category page. Add an ItemList to each subsequent page for paginated categories and include the entities listed. For infinite scroll, focus on marking up the initially loaded entities in the viewport.”
Changelog notation: “Marking up categories with many items for structured data carousels (beta)
What: We have added guidance on how to mark up categories with many items in the structured data carousels (beta).
Why: We received a question through our feedback button about how to implement this markup for categories with many items, such as paginated content or infinite scroll.

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Shilpi Mathur
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