Reddit serves as a platform that numerous SEO professionals use to seek answers and ignite discussions. Recently, a particular thread gained significant traction when Google Search Advocate John Mueller engaged with a user’s question. The user was inquiring whether WordPress outperforms other website building services regarding SEO. John contested that WordPress, or any other service, holds a superior position for SEO. He clarified that while WordPress offers various advantages and is particularly user-friendly for those who need coding experience or interest, it doesn’t inherently excel in SEO. Ultimately, the success of a website in Google’s rankings depends on its own merits, irrespective of the platform used for its construction. Let’s delve into the specifics of the question posed and John’s response.
So, does WordPress produce better search results? No, but..
The viewer wanted to know:
“Is WordPress better for SEO as compared to any other other option?”
To which John replied:
“Not for SEO, but you can focus more on the content if you don’t spend all your time creating a new CMS for yourself. (some people prefer making a CMS, so YMMV).”
This implies that the time you might invest in coding a website from the ground up and developing a content management system (CMS) could be more effectively spent on tasks such as producing high-quality content or conducting thorough On-page and Technical SEO. Nevertheless, this does not automatically bestow the “better for SEO” title upon WordPress. While it is advantageous, it’s crucial to remember that this primarily benefits the website owner and holds no sway with Google regarding the CMS used to construct the website. Nonetheless, WordPress offers additional advantages that significantly streamline the challenging process of SEO.
But WordPress is better for SEO in indirect ways. How?
It is a self-sufficient CMS, ideal for beginners, eliminating the need for extensive coding to design and launch a website.
WordPress boasts a vast array of themes and plugins that, with a touch of fine-tuning, yield professional-looking, user-friendly, and appealing websites, reducing overall bounce rates.
With WordPress, you can craft user-friendly permalinks that contribute to improved search rankings. Additionally, it simplifies metadata management, aiding search engines in comprehending your website’s relevance and content.
Effortlessly optimize your images within WordPress, complete with convenient ALT Text space and resizing options tailored to your website’s theme, ensuring swift page load times.
Many WordPress themes are tailored for mobile users, aligning with Google’s mobile-first indexing approach, expediting the indexing of your new website, provided other prerequisites are met.
WordPress offers a multitude of SEO plugins that streamline SEO practices, even for those lacking technical expertise. These plugins simplify keyword configuration (both primary and secondary) and facilitate using XML sitemaps, automatically notifying search engines of new content when you publish a post.
Seamlessly integrate WordPress with various social media platforms using plugins, enabling content sharing across multiple platforms with a single click. You can also monitor the number of times your content gets shared.
While these features may not directly enhance your site’s SEO, they undoubtedly accelerate your journey toward achieving SEO success.