Latest Strategies for Obtaining High PR Backlinks in 2023

7 min read

High PR backlinks refer to links originating from websites with a high PageRank, which measures a website’s authority and trustworthiness. The term “PR” stands for “page rank,” which quantifies the value of a link. PageRank scores range from 1 to 10, with 1 being the least valuable and 10 being the most useful.

In general, a direct correlation exists between high PR pages and high rankings on search engine results pages (SERPs). Therefore, acquiring backlinks from websites with high PR scores is crucial for enhancing your rankings.

High PR backlinks can improve its position on SERPs and overall visibility by demonstrating your website’s credibility and importance.


Effective Methods for Obtaining High PR Backlinks in 2023


While SEO experts widely endorse guest posts and content publishing on external websites to acquire valuable backlinks, there are many alternative options for you to explore.

Let’s delve into these strategies that can help you obtain high PR backlinks in 2023.


  1. Utilizing HARO for Link Building

HARO is a service that facilitates connections between journalists, bloggers, entrepreneurs, and potential sources. The process is straightforward:

  • Journalists post requests for information on the platform.
  • Sources provide the necessary information.
  • Journalists incorporate the sourced content into their articles.

Apart from being an effective method to earn backlinks for your website, utilizing HARO is remarkably simple. If you’re interested in leveraging this strategy, I have prepared a comprehensive guide on harnessing HARO backlinks: “Building Links Swiftly with HARO: A Definitive Guide.”

  1. The Skyscraper Approach: A Powerful Backlink Strategy

I understand if you’re sceptical about the term “Skyscraper” as it may seem like just another trendy buzzword. However, it can be an excellent method for acquiring high PR backlinks when executed effectively.

We have witnessed remarkable success with the Skyscraper technique, helping one of our clients skyrocket from zero to 145,000 monthly visitors, resulting in substantial revenue through increased sales.

So, what exactly is Skyscraper Content?

Skyscraper content involves creating an exceptional piece based on an existing article that ranks well on Google. However, your content will surpass the original in some way, whether by providing more comprehensive information, delivering entertaining value, or offering a unique perspective tailored to your readers’ needs.

To build backlinks using the Skyscraper method, follow these four key steps:

  • Competitor Analysis: Analyse your competitors’ content, identifying the posts that garner significant shares and backlinks.
  • Prospecting: After conducting competitor analysis, compile a list of websites that link to your competitors. You can reach these websites to publish your Skyscraper content.
  • Creating Skyscraper Content: This step involves studying your competitor’s articles and strategizing how to surpass them with your own Skyscraper content. This could be achieved by producing a better-designed, more comprehensive, or more engaging article. The aim is to create content that genuinely outshines your competitors, enticing other webmasters to link to your piece instead.
  • Cold Email Outreach: The final step involves contacting webmasters linking to your competitor’s content and pitching them your Skyscraper piece. Craft compelling emails highlighting your content’s unique value and encourage them to consider linking to your exceptional resource.
  1. Harnessing the Power of Outdated Resources for Building High PR Backlinks

I’ve recently adopted a new approach to generating high PR backlinks by leveraging outdated posts. In many industries, individuals link to outdated resources in their articles, even if they are no longer valuable or up-to-date.

Here’s how you can utilize this method effectively:

  • Identify Relevant Websites: Look for websites in your industry that meet specific criteria, such as having changed their brand names, moved to new URLs, discontinued a service/product, stopped updating their old resources, or even closed down or went out of business.
  • Conduct Backlink Analysis: Once you have identified the relevant websites, perform a backlink analysis to discover all the links pointing to those outdated pages. You can use a reliable backlink checker tool like Ahrefs to gather this information.
  • Reach Out to Webmasters: The final step is contacting the webmasters linking to outdated resources. Inform them about the outdated nature of the resource they are linking to and suggest they consider linking to your updated and relevant content instead. It’s essential to approach the outreach process by providing genuine value rather than focusing solely on acquiring a backlink. Avoid being overly salesy and focus on delivering relevant and helpful information.

Pro Tip: Always aim to provide value during outreach efforts. Be authentic and prioritize offering valuable insights or resources while pitching your content. Building relationships and offering genuine value can yield more successful outcomes than a purely transactional approach.

  1. Crafting Compelling and Link-Worthy Infographics

One surefire way to attract backlinks is by creating visually appealing and informative infographics. Webmasters are particularly fond of linking to well-designed infographics that feature captivating data or facts. Not only are infographics highly linkable, but they also excel at driving traffic through social media due to their shareable nature.

To leverage this strategy effectively, follow these steps:

  • Develop an Informative Infographic: Create an engaging infographic around your niche or a related topic. Incorporate relevant statistics, facts, figures, and other compelling, excellent linkbait information.
  • Outreach to Infographic Linkers: Contact individuals and websites that link to infographics. Pitch your infographic content to them, highlighting its value and relevance. This proactive outreach can help you secure new backlinks.
  • Organic Backlink Growth: As your website gains higher rankings in search engines, you will naturally observe an increase in links pointing to your infographics. This is a result of improved visibility and reputation.
  1. Transforming Brand Mentions into Valuable Backlinks

Leveraging brand mentions is a highly effective strategy that has yielded considerable success in acquiring top-notch branded backlinks. You can quickly obtain new backlinks by identifying websites or blogs that have mentioned your brand name or URL without providing a link.

The perfection of this technique is the fact that the site or blog authors already have a positive impression of your brand. Here’s how you can proceed:

  • Identify Brand Mentions: Conduct thorough research to discover websites or blogs that have mentioned your brand or URL but have yet to link to them.
  • Reach Out with a Friendly Email: Craft a warm and friendly email to the authors who have mentioned your brand. Express your appreciation for their mention, and kindly consider including a link to your brand or URL. Emphasize how the link would add value to their content and enhance the reader’s experience.
  1. Maximizing the Power of Guest Blogging

Guest blogging remains a time-tested and highly efficient strategy for acquiring valuable backlinks. It involves creating content for another blog while including a backlink to your website. To ensure success with guest blogging, consider the following key points:

  • Relevance is Key: Focus on writing content that goes with the interests and preferences of the blog’s target audience you are contributing to. Tailoring your guest post to resonate with their interests will maximize its effectiveness.
  • Optimize with Target Keywords: Organize your target keywords in the guest blog post. Aim to include them at least once and utilize them as anchor text when linking to your website. This can enhance the visibility and relevance of your site in search engine rankings.
  • Stay Relevant: Be selective about the blogs you choose to guest post. Ensure that they are relevant to your industry or niche. Posting on unrelated sites may generate different results and could dilute the impact of your backlinks.
  1. Leveraging Guest Podcasting for Link Building

Podcasts offer an excellent link-building opportunity, as they are highly linkable, social media-friendly, and easy to distribute across various platforms. However, starting a podcast can be challenging in terms of time, effort, and the need for the right technology, including quality equipment and appropriate recording and editing software.

Fortunately, guest podcasting is a more straightforward way to acquire podcast-style backlinks.

Appearing as a guest on other podcasts, also known as guest podcasting, may sound unconventional, but it’s a straightforward process with numerous benefits. Here’s how it works:

  • Seek Guest Podcasting Opportunities: Explore podcasts that accept guest appearances in your niche or industry. Look for shows that align with your expertise and target audience.
  • Pitch Yourself as a Guest: Reach out to podcast hosts with a compelling pitch highlighting your expertise, unique insights, and the value you can bring to their audience. Showcase how your appearance will benefit their podcast and align with their content goals.
  • Engage in Informative Conversations: Once you secure a guest spot, engage in an informative and engaging conversation during the podcast episode. Share valuable insights, stories, and experiences that resonate with the host and the listeners.
  • Gain Backlinks and Exposure: As the episode is published, you will typically receive a backlink to your website in the podcast show notes or accompanying blog post. This allows you to attract new audiences, boost your credibility, and improve your website’s search engine visibility.
  1. Utilizing the Merger Technique for Link Acquisition

The merger technique presents a highly effective approach to obtaining websites boasting superior link profiles and high PR backlinks. While it does require a financial investment to initiate, it remains one of the most advantageous methods available.

Here’s how the merger technique works:

  • Acquire a Website with Strong Link Profiles: Purchase a website with a robust and reputable link profile. It is preferable to target websites within the same niche as your own.
  • Implement 301 Redirects: After acquiring the website, utilize 301 redirects to direct its traffic and link equity to your leading money site. By redirecting the developed website’s URL to your site, you can transfer the valuable link juice and authority it possesses.


Boost Your Google Ranking with High PR Backlinks


Acquiring high PR backlinks can be a powerful strategy if you aim to achieve higher rankings in Google’s search engine. The good news is that numerous methods are available to obtain top-quality backlinks. However, it’s important to remember that the primary focus should always be creating a website or blog that genuinely serves your target audience and provides valuable content.

You’ll naturally attract high PR backlinks when your site becomes a trusted resource for people seeking solutions or knowledge. This organic growth occurs as others recognize your website’s value and link to it.

If you find establishing your backlink profile challenging, consider exploring our monthly SEO packages. Our team of experts can assist you in optimizing your website and acquiring high-quality backlinks to improve your search engine rankings.

Remember, while backlinks are crucial, they should be earned naturally through the value you provide. Combining a user-focused approach with effective link-building strategies can enhance your website’s visibility, credibility, and organic traffic.

Shilpi Mathur
[email protected]