Link Building for Startups: How to Get Noticed in a Competitive Market

3 min read

Link building refers to acquiring links from other websites to your website. These links can be placed in various locations on different web pages, but their primary purpose is to direct visitors to your website. Since search engines use links as a critical factor to determine the relevance and authority of web pages, link building for startups plays a crucial role in SEO.

To build links, you can request other websites to link to your website (backlinks), create high-quality and shareable content, and adopt link-building best practices to earn links over time. However, getting backlinks to your website requires strategic planning and careful execution.


Here are some effective ways to build backlinks to your site:


To obtain backlinks from websites with high domain authority or domain ratings, you must produce high-quality content valuable enough to merit linking. This could take the form of an infographic, podcast episode, video, or blog post – anything that has the potential to generate buzz and entice visitors to return to your site repeatedly.

To ensure your content is easily shareable, consider adding social media buttons or promoting it extensively across various social media platforms.


Jumpstart Your Success with These 4 Strategies


For startups and businesses, link building is a critical area of focus as it can significantly influence website rankings. By indicating that other websites are interested in ranking your site, links signal to Google that your site has increased credibility and relevance, leading to a higher likelihood of attaining a higher-ranking position.

Joining SEO Communities

The Link Building Community is a place for SEOs to discuss link-building strategies and tactics. The focus is on helping each other with general questions about link building, opportunities for guest posts, or anything else related to getting links to your site.

The community is where you can ask questions, share ideas, or give feedback on others’ opinions. You can also share your content and are welcome to upvote others’ content.


Guest Posting for Link Building 

Utilizing guest posts is a practical approach to link building. Essentially, you create content for another website, and, in return, they publish it with a link pointing back to your site. By targeting websites with high traffic and domain authority relevant to your niche, you can quickly boost traffic while establishing white hat links.

Guest blogging has become a widely used marketing tactic, and if executed correctly, it can serve as a highly effective link-building strategy. However, to ensure your guest posts provide link-building value, including relevant backlinks to your website is crucial.

Backlinks from authoritative and known websites can significantly enhance search rankings, as they act as an endorsement from experts that search engines value as credible feedback. These endorsements, commonly known as “votes of confidence,” help search engines assess the reputation of your site and its perceived value to users.

Always remember that not all guest posts are created equal. Nevertheless, with proper execution, your efforts may yield the desired results.

Use HARO to Generate High-Quality Backlinks 

HARO, which basically stands for Help A Reporter Out, is a cost-free service that enables bloggers and journalists to connect with reliable sources for quotes, stories, and other information. The platform’s primary objective is to help journalists obtain precise information while aiding sources gain publicity.

HARO is a valuable tool for obtaining links and featuring your content on external websites. The service connects journalists with sources, allowing you to secure links to your website.

For startup owners, HARO presents a promising avenue for building backlinks to your website.

Link Reclamation for Startups

Have you ever searched for your brand name on Google and wondered why some mentions of your brand don’t have links back to your site? If you’ve shared content without linking to the source, others have done the same with your content. But fear not because link reclamation can help you get relevant backlinks to your content.

By finding and securing unlinked mentions of your brand, you can turn them into valuable backlinks. This is a great idea to boost your SEO and improve online visibility. And if you have yet to be mentioned, you can put alerts for your brand name and related keywords using tools like Google Alerts. Once you receive the alerts, you can contact the website owners and ask them to add a link to your site.




Building relationships with bloggers in the startup community can be a tremendous link-building strategy that benefits startups. This can be especially effective if the bloggers are in the same niche as your startup.

Link building is a very crucial element of SEO that can help startups gain credibility and authority and improve organic traffic, search engine rankings, and domain authority. But, unfortunately, it is also an often-overlooked aspect of building a startup.

At our company, we have a team of experts who can help you execute strategies for link-building for startups. Please look at our monthly SEO package to see how we can support your startup’s growth.

Shilpi Mathur
[email protected]