SEO is found to be the most effective online lead-generation strategy available to marketers. The primary reason for this is the immense trust people have in Google, one of the most trusted brands in the world. This is partly due to the invisibility of Google’s business model, where users’ search data feed an online ad program that most people perceive as a free resource, like Wikipedia.
Another key factor contributing to Google’s trustworthiness is the quality of its product. Users can rely on Google to provide relevant and satisfactory results for almost any query. This is what sets a good search engine apart from the rest.
For marketers, the opportunity lies in building a strong relationship with Google and earning a favoured status in the search results. This includes optimizing your website for search engines to rank higher in search results, increasing visibility, and driving traffic to your website. By earning top rankings in Google’s search results, your website becomes more visible to potential customers, increasing the likelihood of generating leads and revenue.
How to use SEO as a lead generation tool?
SEO lead generation covers mainly two aspects:
Direct Lead Generation through SEO
Fundamentally, the objective of SEO is to leverage Google to attract fresh visitors to your website to convert them into leads through your website’s content. This can be achieved by accomplishing the following two goals:
- Target the appropriate audience by focusing on transactional keywords.
- Consistently create superior thought leadership content relevant to that audience by comprehending search intent.
Indirect Lead Generation using SEO Content
Apart from its direct impact on customer acquisition, SEO also has the potential to generate leads indirectly by utilizing the content developed for the SEO campaign across other marketing channels. This content can help establish your company as a trailblazer in your industry while enhancing brand recognition by appearing in potential prospects’ email inboxes or social media feeds.
Optimising Lead Generation through Search Engine Optimization (SEO)
While using SEO for lead generation may seem straightforward, executing it can be challenging. Creating high-quality content that targets transactional keywords twice a week requires a team of experts, including writers, editors, web developers, an SEO strategist, and a graphic designer. They work together to choose the right keywords, analyse search intent, and create original and insightful content to attract potential leads.
Our Monthly SEO package offers outsourcing options for businesses looking to use SEO for a lead generation without needing an in-house team. We value collaboration and transparency in all our services and measure success based on actual leads generated. Businesses can trust our expertise and dedication to delivering measurable results by choosing our package.