Organic keywords serve as a crucial element in search engine optimization by attracting unpaid visitors to a website. In addition, organic keywords are free to target, unlike paid keywords that require a monetary investment to rank for in search engines.
Optimizing for organic keywords can provide significant benefits to businesses as it eliminates the need for allocating funds toward monthly ad spend. Instead, it requires a time commitment that involves learning SEO fundamentals, devising a strategy, and creating optimized content.
When a user types a question into a search engine, the links below the ads are called “organic results.” These results are entirely based on the quality and relevance of a page’s content. “Organic search” traffic, or organic traffic, originates from users discovering links among these results. Traffic from organic keywords plays a vital role in attracting unpaid visitors and improving a website’s visibility in search engines.
Finding and Utilizing Relevant Keywords
To attract visitors from organic search, it is imperative to optimize your online content for organic keywords, which are the terms that users employ to search for information and solutions on Google.
Despite Google’s frequent algorithm changes, on-page keyword optimization remains one of the most important factors in Google’s ranking algorithms. Therefore, if your web copy fails to include the keyword people are searching for, your website will continue unlikely to rank for it.
This underscores the importance of conducting keyword research to identify the keywords users typically employ when searching for content, products, or services similar to yours. Then, by identifying and optimizing your web pages for these organic keywords, you can significantly enhance your website’s chances of ranking high in search results.
However, more is needed to make assumptions about the best keywords for your site’s content. Instead, it is vital to employ organic keyword tools to identify relevant and high-performing keywords that can effectively increase your organic traffic strategy.
Here are a few techniques for researching and discovering organic keywords:
- Google Analytics
Google Analytics is a valuable tool for identifying potential organic keywords that brings traffic to your website. One way to accomplish this is by analyzing Landing Page reports, which can help you identify the keywords bringing traffic to your landing pages. To access this information, navigate to the Analytics dashboard and select Behavior > Site Content > Landing Pages. Here, you will be able to view the keywords that are driving traffic to your landing pages.
After identifying your landing pages, you can determine which keywords drive traffic to them. You can do this by accessing the Organic Search section of Google Analytics. This section displays all the keywords that are delivering traffic to your website. To access this information, navigate to Acquisition > All Traffic > Channels on the Analytics dashboard. This will enable you to view the keywords driving organic traffic to your site.
When you click on Organic Search, you can view a comprehensive list of all the keywords responsible for driving traffic to your website.
- Google Search Console
Google Search Console provides a list of all queries (keywords) responsible for referring organic traffic to your website, along with their respective number of clicks, impressions, click-through rate, and position in the search results. To view this list, navigate to the Performance section from your Google Search Console dashboard. Here, you can access valuable insights into the performance of your website’s keywords and identify opportunities for optimization.
Enhancing your search engine ranking for organic keywords.
Enhancing your website’s organic search rankings for important keywords in Google can be extremely valuable in increasing your site’s traffic. Although Google’s search algorithm constantly evolves, some fundamental concepts can help you improve your search engine rankings for organic keywords. Here are some tips.
- Creating Compelling and Engaging Content
Many individuals prioritize the insertion of organic keywords over the quality of their content, disregarding that real people will eventually read it. However, focusing on producing high-quality, unique, and beneficial content is crucial, as both search engines and users prefer it.
Therefore, investing time, effort, and thought into your writing is essential. Once you have created excellent content, you can sprinkle keywords like frosting on a cake to improve your organic rankings. As a result, you will establish a reputation as a knowledgeable resource, which will help you enhance your search engine results page (SERP) rankings.
- Crafting Content without Keyword Stuffing
When conducting regular organic keyword research, including as many search terms as potential in your content can be tempting. However, it is essential to remember that too much of a good can be harmful.
- The Power of Optimized Page Titles and Metadata
The meta title and description, also called page title and page description, respectively, are crucial on-page SEO ranking factors for a web page.
The elements appear on the Google search engine results page (SERP) when someone searches for your query. Therefore, optimizing your page titles by including your core keyword in this area is essential. No matter how huge your website is, our monthly SEO package covers everything that will help you improve the titles and metadata of all your content.
- Maximizing Your SEO Potential with Internal and External Linking
The rankings of a page can be influenced by internal links within the website and external links from other sites. Therefore, increasing the number of internal links to your page, such as adding it to the navigation system, is essential to boost its SEO value.
In addition, it’s crucial to find opportunities to add external links to the page from within the content of other pages, especially those that rank well for other competitive terms. Again, this strategy can improve your search engine rankings.
When using internal links, it’s recommended to use anchor text that is a close variation of your target keywords for the page. However, avoid overusing exact match terms. By using close variations, you can improve your organic Google rankings for your chosen keywords.
- Optimize Your Website’s Images with Alt Tags
Alt tags for static images (images not used as links) provide information about the contents of the image to those who hover over it, those with slow internet connections, those who disable image downloads, and visually impaired individuals who use page readers.
However, when an image is used as a link, the alt tag should offer more information about the destination or action that will occur when someone clicks on the image link.
- The Art of Creating Cornerstone Content
When you have multiple pages on your website related to the exact organic keywords, Google may need help identifying which page is the most relevant. Consider consolidating your content into a single cornerstone or pillar page to avoid this confusion and improve your SEO. Creating one authoritative page on a specific topic allows you to establish yourself as an expert and improve your rankings.
- URLs Matter
To enhance your website’s search engine optimization, ensure your URLs are easily understood and relevant to the corresponding pages. Avoid using numbers and special characters in your URLs, as search engines prefer readable URLs. Shorter URLs rank higher than longer ones, so aim to keep them as concise as possible. Additionally, limit the number of slashes in your URLs and include relevant keywords in the URL names.
- Fine-Tune Your Content
Optimizing your content to improve its visibility and relevance regularly is crucial. However, avoiding overusing keywords and focusing on using them naturally is important.
Placing relevant keywords in strategic areas such as page titles, headlines, and early in the body text can signal relevance to search engines. You should also use your focus keywords throughout the content, but not at the expense of readability and effective writing.
Organic keyword ranking can significantly impact your website’s traffic and sales, but it’s a constantly evolving process that requires ongoing attention.
It starts with creating unique and relevant content incorporating the keywords you want to rank for. However, achieving top organic search engine rankings is only half the battle. You must also monitor the impact of your work on website traffic and lead/sales generation to demonstrate your value and maximize your outcomes.
Google Search Console is a valuable tool for gaining insight into your website’s performance and identifying potential issues that require attention. Meanwhile, Google Analytics is a valuable resource for observing changes in search traffic, tracking your keywords, and monitoring users’ interactions with your website. For example, by setting up Google Analytics statistics, you can see how your organic traffic converts into subscribers, leads, and customers.
Now that you have reached this point, it’s time to implement these ideas and ensure you see a week-over-week and month-over-month boost in organic search traffic. Keep an eye on changes in your rankings for specific keywords that are critical to your business.