Increasing website traffic is the goal shared by experts in PPC and SEO.
However, are you making the most of the people currently visiting you?
This is an important query. And the response is frequently “no.”
A customer experience plan is essential to the foundation of any successful search marketing strategy. Customer experience should be your priority, even if it isn’t directly under your purview.
A vanity metric on its own is traffic. How that traffic moves through the marketing funnel and becomes valuable customers is what counts.
So, how do you start improving the customer experience?
The first step is ensuring users land on the appropriate page for their intent. It’s crucial to map user intent to the right page accurately.
This article offers a range of behavioral suggestions and nudges to help you maximize the value of traffic to your website.
Understanding Conversion Rate Optimization (CRO)
Let’s lay the groundwork before delving into behavioral strategies for those less acquainted with Conversion Rate Optimization (CRO).
CRO essentially involves formulating hypotheses aimed at modifying website elements to amplify conversions. These conversions align with crucial business objectives: sales enhancement or increased content engagement.
Once a hypothesis is structured, tools such as VWO or Zoho’s PageSense come into play, enabling the creation and testing of new landing page versions without coding skills.
These tools allocate the page’s existing and test versions to a specific percentage of traffic, meticulously monitoring the outcomes. The test duration hinges on site traffic and the tool’s capacity to yield reliable results swiftly.
Successful ideas are seamlessly integrated live upon test completion, while unsuccessful ones are refined and subjected to retesting.
This systematic approach eliminates subjective inclinations and biases, confidently assessing what resonates with your audience.
The primary challenge? Identifying the elements worthy of testing.
Exploring 5 Behavioral Strategies to Amplify Traffic Conversions
- Social Proof and Herding: Leveraging social proof, such as testimonials or user reviews, cultivate a sense of trust among visitors. Incorporating indications of popularity or endorsements from peers prompts visitors to align with the crowd’s choices, positively influencing conversion decisions.
- Cognitive Load Reduction: Simplifying the user experience by minimizing cognitive overload is pivotal. Streamlining website layouts, minimizing distractions, and optimizing content presentation aids visitors in processing information more efficiently, leading to quicker decisions and increased conversions.
- Scarcity and FOMO (Fear of Missing Out): Highlighting scarcity or time-sensitive offers creates a sense of urgency. Messaging emphasizing limited availability or time-bound deals triggers a fear of missing out, compelling visitors to take immediate action, thereby boosting conversions.
- Loss Aversion Tactics: Framing offerings that emphasize potential losses rather than gains can be persuasive. Presenting the consequences of missing out on an opportunity or showcasing the disadvantages of not acting swiftly nudges visitors towards conversion to avert perceived losses.
- Anchoring Strategies: Employing anchoring involves presenting a reference point or initial value that influences subsequent decisions. Displaying a higher original price before showcasing a discounted price, for instance, sets a reference point, making the reduced price appear more enticing and driving conversions.
Implementing these behavioral strategies judiciously can significantly impact visitor behavior, fostering a higher likelihood of conversions and engagement with your offerings.
Converting clicks into sales through behavioral tactics
We’ve covered five tactics you can implement on your website to test whether they increase conversions.
Getting as much traffic as possible to your website now is a great way to gain traction for your search strategy.
A budget decision-maker in a developing company will find it easier to turn down an offer if you can demonstrate that your efforts are paying off and that SEO or paid search has the potential to produce even better results.
Start testing now, and remember that even minor adjustments can have a significant effect.
If you still need help and clarification, look at our monthly SEO packages and get professional assistance.
