Rev Up Your SEO Game with 8 Effective Ways to High-Quality Edu Link Building

5 min read

Acquiring an edu backlink from an accredited university or school can be challenging. However, the benefits of obtaining one are undeniably worthwhile. This is because not all links are created equal in the eyes of Google. Specific links are deemed more credible and carry more weight in terms of authority, which in turn can give you higher search engine rankings. That being said, we have made a list of eight effective methods to assist you in kickstarting your journey toward building edu backlinks today!


Why Edu Link Building is Critical for Your Website’s Success


Edu link building refer to links originating from domains with the .edu extension, indicating an association with educational institutions. It’s important to note that obtaining an edu domain is a complex process, as permission from a government body is required to verify the legitimacy of the education provider. Therefore, backlinks originating from edu domains are highly regarded by Google as they are perceived to be more credible and trustworthy.

PRO TIP: Before initiating any link-building campaign, it’s crucial to determine the required number of backlinks necessary for achieving a favorable search engine ranking.


8 Proven Tactics for Building Powerful Edu Backlinks


  1. Getting Listed on Resource Pages

By searching for “site:.edu + niche keyword + inurl:resource” on Google, you can generate a list of websites with .edu domains that feature resource pages and publish content related to the niche keyword you entered. Reviewing their previous posts to understand their preferences and content style is advisable. Once you’ve understood their content strategy, you can email the manager or site administrator to pitch your idea.


  1. Offering Discounts to Staff and Students

Discounts are universally appealing, and offering them to staff and students at educational institutions can yield two significant advantages. Firstly, many colleges and universities have specific pages highlighting locations where their staff and students are entitled to discounts. By offering a deal, you can secure an edu backlink – which can help to improve your website’s search engine rankings.

Offering discounts can not only help you secure an edu backlink but can also drive sales. It’s a win-win situation. To make this strategy work, you’ll need a physical product or service that would appeal to students and staff. Once you have that, you’re ready to proceed.

To find discount pages from educational organizations, use Google.

To execute this strategy, review the discount pages on .edu domains and create an offer that aligns well with their audience. Then, contact the website manager and pitch your discount offer, highlighting the value it can bring to their audience.


  1. Creating a Scholarship Program

Although it’s a higher-risk strategy, creating a scholarship program allows you to give back while building links, which is rare. Most educational institutions have a scholarship page, and by providing financial help to students, you can receive an edu backlink in return. It may cost more than other tactics, but it’s a win-win situation for both parties. With some planning, you can even secure multiple edu backlinks.

After browsing the scholarship pages of edu domains, create a similar scholarship opportunity on your website. Contact multiple colleges and academic institutions to inform them about your scholarship and encourage them to link to your scholarship page. This strategy is a win-win as you provide financial help to students and gain backlinks from colleges and institutions.


  1. Interviewing Influential Faculty Members

You can find plenty of professors, lecturers, and teachers who have blogs on edu domains. These faculty members are usually happy to link to interviews and articles where they have been featured. To take benefit of this opportunity, you can try to:

  • Identify the relevant faculty members in your niche.
  • Reach out to them and ask for their opinion on a relevant topic. For example, if you’re creating content about “The Future of AI in Education,” you can request an appropriate professor’s thoughts.

To find these potential professors, search operators like “site:.edu + keyword” or “site:.edu + topic + inurl:blog/news/research.”

Depending on the keyword you used, you might find many search results for courses or programs educational institutions offer. However, don’t stop there. Keep searching until you find the faculty members maintaining blogs on edu domains. Gather comments from several of them to create more link opportunities. After creating and publishing the content on your site, let each faculty member know it’s been published and thank them for their contribution. Please encourage them to share the content on social media and link it from their site. This is where you’ll get the links you’re after.


  1. Collaborating with Edu Bloggers

To get a high DA edu backlink, you can find educational bloggers who write for their school or college website. Look for their work on the college blog or website resources page, and then mention one of their published pieces of content in one of your blogs. This is a great way to appreciate their work while getting a valuable backlink.

To succeed with this method, making the mention appear organic is crucial. After you mention the edu blogger in your blog, contact them immediately and provide their email address. Tell them you cited their article in your blog and give them full credit. Ensure that their work is outstanding and that you are linked to it. Lastly, remind them that they can share your post on their website or social media.


  1. Creating an Effective Careers Page

Executing this strategy effectively can generate multiple edu backlinks. For example, after providing education, students generally seek employment opportunities. Therefore, educational institutions usually have career pages listing job prospects for students.

To attract a range of edu backlinks, you can create a careers page on your site and list job opportunities for current or recent students. First, ensure you have a few available job opportunities; if not, list potential internships. Then, contact relevant educational institutions and tell them about your careers page, offering to share it on their website with a link. By doing so, you can acquire several edu backlinks in one go.


  1. The Benefits of Broken Link Building

Broken link building is an effective way to acquire high-quality links and enhance your website’s credibility. The process involves finding broken links on other websites and replacing them with your content. The two critical factors for success are identifying quality broken links and having relevant content to replace them with. Ahrefs is a valuable tool for finding broken links efficiently. To begin the process, crawl any website using Ahrefs Open Site Explorer and filter the results for 404 links.

This provides you with a list of potential link opportunity placements.


  1. Unlock The Potential Of Alumni Pages And Associations 

Schools and universities often maintain alumni pages or associations to stay connected with their graduates. When alumni achieve something noteworthy, their alma mater may showcase their accomplishments on the institution’s website or social media pages.

Getting an edu backlink from your alma mater is an excellent chance to showcase your achievements. If your previous schools or colleges have alumni pages, this is a quick and best way to get an edu link. To start, you’ll need to identify newsworthy content that the school or college would consider an achievement. This could include projects, discoveries, events, research, or case studies you’ve worked on or published.

Contact your alumni association and inform them of your recent accomplishments. They will likely be thrilled to publish a piece about you on their alumni page. If your education at the school played a role in your success, be sure to mention it. This is precisely what they want to hear and can significantly enhance your chances of being featured.


Wrapping It Up


You now have the strategies needed to build high-quality edu backlinks for your website. Although this method may require more time and effort than other link-building techniques, the results are worth it. However, if you find it challenging, our monthly SEO packages are available to help you. Let our team of experts handle the process for you.

Shilpi Mathur
[email protected]