Scholarship Outreach for Stronger .EDU Link Building

3 min read

In search engine optimization, numerous strategies exist for building links. Among them, .EDU link building stands out with an air of mystery. While “mystery” might be an exaggerated term, certain misconceptions surround this technique. This discussion aims to demystify scholarship link building, dispel misconceptions, and offer valuable advice to optimise yours .EDU link building campaign. However, before delving into the details, let’s address a fundamental question.


What is the Concept Behind Scholarship Link Building? 


Scholarship link building involves obtaining backlinks.EDU resources, including colleges, universities, and other educational institutions. How can you acquire a link to an educational website? That’s correct—by offering scholarships to students at that particular institution. Not only is this approach a fantastic way to support your local community, but it also enhances your brand’s reputation. Furthermore, it has a positive impact on your website’s SEO. Many search engine optimization agencies proudly promote their .EDU link building services, as if it were a miraculous tactic that could propel your website to the top of Google’s search results within days. However, a prevalent myth on the internet seems to be circulating that suggests .EDU link building is no longer effective. This misconception is the first point we’d like to address and clarify.


Is Scholarship Link Building Still Effective? 


During my research for this article, I discovered a surprising number of people who firmly believe that scholarship link building is no longer effective. So, the question arises: Does it still work? The answer is yes; scholarship link building remains a viable strategy. Despite the misconception that it has become obsolete, this tactic can still yield positive results. However, like any other strategy, nuances exist, and understanding the approach is crucial for achieving success. Before we proceed, let’s explore why some individuals claim that scholarship link building is no longer viable. The reason is simple: Many businesses have offered scholarships to numerous schools but have yet to fulfil their commitments.

Consequently, when students applied for these scholarships and received nothing, it left a negative impression. Thus, some schools became hesitant to accept scholarships from third-party businesses due to concerns about potential scams. However, it’s important to note that not all schools share this scepticism, and there are still plenty of institutions open to accepting scholarships.


Pros and Cons of Scholarship Link Building


Just like any strategy, there are both advantages and disadvantages to building links through scholarships. Let’s examine the pros first:



  1. Improves brand image: Offering scholarships to cover students’ expenses is a charitable act that enhances your brand’s reputation, even if the underlying benefit is improved SEO (which doesn’t need to be explicitly mentioned).
  2. Content generation: Running an essay competition for your scholarship can provide a wealth of potential content to publish on your website at a minimal cost.
  3. Local SEO impact: Scholarship link building can positively impact your local search engine optimization efforts.
  4. Cost-effectiveness: Depending on your campaign, building .EDU links through scholarships can be more cost-effective than other link-building methods.



  1. Misconception about .EDU links: Contrary to popular belief, .EDU links do not possess magical power solely because they come from educational institutions. Search engines treat them as regular resources.
  2. Cost of full scholarships: Offering comprehensive scholarships can be financially burdensome.
  3. Time-consuming: Reviewing and evaluating all scholarship submissions can be time-intensive.
  4. Potential NoFollow attribute: Some links may have the NoFollow attribute, which means they may not contribute directly to your rankings.
  5. Risk of link schemes: Google may perceive scholarship lists as link schemes, hurting your SEO efforts.
  6. Overemphasis on scholarships: Excessive focus on scholarships may lead to your site being flagged as primarily related to scholarships, even if you cover other topics.
  7. Directed traffic: Traffic generated from scholarship links typically directs visitors to your scholarship page rather than your homepage or landing page.
  8. Temporary links: The associated link is often removed once a scholarship ends.

It’s important to consider these pros and cons when planning your scholarship link building campaign to make informed decisions and optimize your results.




Scholarship link building is still a viable strategy, contrary to the belief that it has become obsolete. I hope this article has successfully debunked any misconceptions you may have had. As with any link building approach, it is important to maintain a balanced and diverse backlink profile. You are relying solely on .EDU link building can have negative consequences. Acquiring various types of links is crucial to ensure a healthy SEO strategy. If you require assistance from industry experts, we invite you to explore our monthly SEO packages. Our team can provide the expertise to optimize your link building efforts and enhance your overall SEO performance.

Shilpi Mathur
[email protected]