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Discover how to enhance your website's image SEO and accessibility through the effective use of alt text. Learn what alt text is, why it's crucial for SEO, and how to implement it correctly. In this guide, you'll learn all about alternative text (commonly known as alt...
Google discreetly revised its organization's structured data documentation to clarify two aspects of merchant returns, addressing feedback regarding ambiguities in the previous version. Organization Structured Data and Merchant Returns Google recently expanded its Organization's structured data to accommodate a merchant return policy, enabling support for a sitewide...
How does Google rank a domain with hyphens for SEO-related keywords despite its irrelevance to SEO? People often complain about issues with Google's search results, but the situation with queries containing the acronym "SEO" is in a league of its own and needs to be witnessed...
Gary Illyes of Google advises using robots.txt to block crawlers from "add to cart" URLs, effectively preventing unnecessary server resource consumption. This longstanding best practice remains crucial in minimizing wasted server resources caused by irrelevant crawler activity on action URLs. Google's Advice on Using Robots.txt for...
Google updates structured data to enhance brand knowledge panels, potentially boosting merchant traffic and sales. Google has updated its structured data guidelines to support a sitewide return policy within the Organization's structured data. This change eliminates the need to include redundant return policy information in every...
Google has phased out Covid-era Home Activity rich results, previously displaying information about online events and classes. The company removed the structured data associated with Home Activities rich results, which had enabled the surfacing of online events in search results since August 2020. Google acknowledged...
A recent study reveals that headlines featuring simpler, common words can boost reader clicks and engagement. Readers will mostly click on headlines that use straightforward, familiar language. Utilizing plain language makes content more accessible and appealing, demonstrating that minor adjustments to headlines can attract significantly...
Understanding Googlers' Statements on Algorithms and Updates: Navigating Search Rankings for Better Results Recent statements from Google employees suggest that the search algorithm functions as intended. They advise site owners to prioritize user experience over gaming the algorithm. However, simultaneously, these Googlers acknowledge ongoing efforts to...
For SEO, Google's John Mueller Recommends Assessing AI-Translation Quality and Seeking Third-Party Input for AI-Assisted Content. During Google's SEO office hours, Mueller emphasized the importance of assessing the quality of AI-translated content before indexing. Mueller stressed that the focus should be on the overall quality of...
In the world of SEO, duplicate content is often seen as a big no-no. However, there are certain situations where it can be acceptable, especially for local SEO. Google has clarified when duplicate content might be permissible for businesses targeting local search results. Understanding Duplicate Content Duplicate...
