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When it comes to SEO and indexing issues, JavaScript often gets a bad rap. But according to Google’s Martin Splitt, that blame is rarely deserved. In a recent SearchNorwich video, Martin shares actionable insights to help SEOs diagnose and resolve crawling and indexing challenges, even if...

In a rapidly evolving digital landscape, Google has raised the alarm against excessive use of JavaScript. Here’s why this warning holds significant implications for AI-driven search optimization.   The Challenge with JavaScript and AI Crawlers   Over-reliance on JavaScript creates a blind spot for AI search crawlers, which reportedly...

In a recent Search Off the Record podcast, Google insiders tackled the provocative question: Is SEO on a dying path thanks to AI in search? The debate offered an unexpected mix of optimism and stark realities, dividing Google’s official stance from the experiences of SEOs and publishers navigating the...

New research from BrightEdge reveals that Google’s AI Overviews is rapidly expanding its footprint in search results, increasingly dominating screen space and blocking organic search listings. If this trend continues, a significant portion of SERP real estate could be overtaken by AI Overviews and ads, leaving publishers...

A new study uncovers how long it really takes for third-party tools to reflect organic traffic after a domain migration. Website migrations, particularly domain migrations, are often considered one of the most challenging aspects of SEO. With businesses consolidating websites to cut costs and streamline efforts,...

Google CEO Sundar Pichai has outlined a bold vision for 2025, one that could fundamentally change the way users interact with the search ecosystem. Central to this strategy is a heightened focus on consumer-facing AI applications like Gemini and innovations such as Project Mariner and...

Google’s new Gemini Deep Research tool could spell trouble for affiliate and informational websites. Speculation suggests that this AI-driven research assistant might bypass the need for traditional product and travel reviews, cutting into affiliate earnings, ad revenues, and web traffic. Even websites fortunate enough to be cited...

Google recently released new documentation outlining how Content Delivery Networks (CDNs) affect search crawling and SEO. While CDNs can enhance website performance and search visibility, they can also introduce crawling challenges that need to be addressed. Here’s a breakdown of the key takeaways.   What Is a...

Google’s John Mueller recently addressed a fascinating query on Reddit about Googlebot crawling and the accuracy of its page snapshots. His response highlighted how certain “edge cases” and “temporal anomalies” might influence what Googlebot captures when visiting a webpage.   What Is a Googlebot Screenshot?   A Googlebot screenshot...

Google Search now offers a clearer way to identify and disable personalized results. The search giant has added a "try without personalization" link in the footer of personalized search results. This small yet significant change aims to simplify how users control the personalization of their searches.   What It...