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Martin Splitt from Google answered a query regarding how Googlebot handles a pre-render meta tag with the value "404 page not found." This type of meta tag, a non-standard meta element, is uncommon, so it's helpful to know what to do when it does occur....
Discover from the Search Relations team at Google how to reduce risks and prevent lost traffic when moving sites. Renaming a website and other changes may cause it to drop in the search results and lose visitors. Divining large site moves into smaller ones may be safer,...
John Mueller of Google offers suggestions for streamlining the structure of websites. Learn the advantages of designating the root homepage as x-default and why moving subdirectories isn't advised. John Mueller of Google provides information about how altering a site's structure affects SEO. It is advised to keep...
The last few days have seen an uncontrollably massive spam attack against Google's search results. Several domains display rankings for hundreds of thousands of keywords each, suggesting that the attack's scope may extend to millions of keyword combinations. This was recently brought to my notice by...
A recent research study found that including pertinent quotes, statistics, and citations can increase content visibility in generative engines by as much as 40%. This discovery results from a study called Generative Engine Optimization, or GEO. Researchers from Princeton, Georgia Tech, IIT Delhi, and The Allen...
With the launch of Google's Search Generative Experience and Bing Copilot (formerly Bing Chat), we saw the rise of AI-powered search and a significant evolution of the SERPs in 2023. With the ability to comprehend text, code, audio, images, and video, Google has unveiled Gemini, its...
A publisher who saw little to no benefit to themselves from what they perceived to be Google effectively stealing their content reacted to this development on Twitter. Publishers and SEOs probably needed to prepare for Google's unexpected response. The publisher displayed a screen grab of a branded...
In a blog post, Google announced that they have updated their machine learning systems to detect and eliminate more fraudulently contributed photos and videos, fake business listings, and fake reviews. The automated systems and human review teams blocked or removed over 200 million images, 7 million...
Discover how being open for business affects your visibility in local search results and maps. Google has confirmed that "openness" is a factor in local search results. According to Google Search Liaison, "openness" is now a "stronger" ranking factor for local search. Listing fictitious 24/7 hours could...
Google has completed the rollout of its latest announced Reviews System update. Moving forward, updates to the review system will no longer be individually announced. Instead, the algorithms fueling the Reviews System will undergo regular and continuous updates. Unveiling Google's Reviews System Google's Reviews System operates as...
