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Gary Illyes of Google advises using robots.txt to block crawlers from "add to cart" URLs, effectively preventing unnecessary server resource consumption. This longstanding best practice remains crucial in minimizing wasted server resources caused by irrelevant crawler activity on action URLs.   Google's Advice on Using Robots.txt for...

Google updates structured data to enhance brand knowledge panels, potentially boosting merchant traffic and sales.   Google has updated its structured data guidelines to support a sitewide return policy within the Organization's structured data. This change eliminates the need to include redundant return policy information in every...

Google has phased out Covid-era Home Activity rich results, previously displaying information about online events and classes. The company removed the structured data associated with Home Activities rich results, which had enabled the surfacing of online events in search results since August 2020. Google acknowledged...

Understanding Googlers' Statements on Algorithms and Updates: Navigating Search Rankings for Better Results Recent statements from Google employees suggest that the search algorithm functions as intended. They advise site owners to prioritize user experience over gaming the algorithm. However, simultaneously, these Googlers acknowledge ongoing efforts to...

For SEO, Google's John Mueller Recommends Assessing AI-Translation Quality and Seeking Third-Party Input for AI-Assisted Content. During Google's SEO office hours, Mueller emphasized the importance of assessing the quality of AI-translated content before indexing. Mueller stressed that the focus should be on the overall quality of...

This issue has persisted since last December, and Google has indicated that reprocessing your page is still necessary to resolve it.   Google has resolved an issue where certain internal pages were not displaying the correct site name in Google Search results. This problem persisted since at...

A recent case study explored how implementing structured data can significantly enhance a website's discoverability and attract more search traffic. While the study focused on video content, the insights are valuable for various content formats. The case study examined the experience of Vidio, an Indonesian publisher. By utilizing video-specific structured...

Google has verified the authenticity of leaked internal documents and advises careful interpretation of the data. The documents expose Google's tracking of user data, such as clicks and browsing activity. With speculation surrounding the leak, Google might adopt a more secretive approach.   Google has officially confirmed...

Not Every Glitch Gets a Headline: When Google Addresses Search Issues Publicly Google's recent "Search Off the Record" podcast illuminated how they navigate search disruptions. Here's the key takeaway: not all search issues require a public announcement. The decision hinges on whether the disruption truly impacts users' experience. Sometimes, SEOs and...

The inner page mystery is solved! Google fixed a website name glitch that had been causing confusion since September 2023. Now, you'll always know precisely where that interesting article came from.   Unveiling the Mystery: Site Names in Search Results   Have you ever wondered who's behind that intriguing...