Keyword Cannibalization Tag

Strategies for Maintaining Your Share of Spend and Avoiding Cannibalization

Shared budgets have a history of existence, yet do they inadvertently hinder your potential for higher returns? Discover the ideal scenarios for their utilization in this comprehensive guide.   The Scenario   Shared budgets, often called portfolio budgets, undeniably assist resource-constrained operations (which essentially encompass every marketing team worldwide)...