The Future of Tier Link Building: Innovative Approaches in 2023

6 min read

In this article, I will reveal a powerful method to double your opportunities for obtaining backlinks by leveraging tiered link building. By implementing this strategy, you can accelerate the growth of your website and unlock its full potential.

Tiered link building allows you to optimize your link building efforts and amplify the impact of your current strategies. This approach enables you to acquire additional backlinks, boost your website’s ranking, enhance link juice distribution, increase brand visibility, and rapidly expand your backlink profile.

Nevertheless, being aware of the potential risks associated with traditional tier link building techniques is crucial. To ensure effective results, embracing new and improved methods that have proven safer and more efficient is imperative.

Mastering the Art of Effective Tiered Backlink Building


Gone are the days of outdated tier link building techniques that involved constructing high-quality backlinks solely to your website, low-quality backlinks to those high-quality ones, and even lower-quality backlinks to the low-quality ones. It’s time to bid farewell to those methods for good as we usher in a new era of smarter link building strategies.

In simpler terms, the old approach doesn’t cut it anymore (thankfully, to the grace of Google). Instead, the new and improved method of tiered link building involves focusing solely on building high-quality backlinks to both your website and the tiered backlinks themselves.


#1: Establish Topic Clusters

Topic clusters are the foundation of your SEO strategy, including B2B SEO. Integrating topic clusters with your link-building efforts is vital to achieving optimal and favourable outcomes. Choosing topic clusters with link building is essential for attaining the most effective results.

Create topic clusters centered around your primary product or service category keyword. It’s crucial to understand that topic clusters encompass various types of pages, including product listings, categories, service pages, and blog posts. In addition, a comprehensive topic cluster should incorporate keywords that cater to different search intents, ranging from informational to commercial and transactional.

Implementing this approach ensures comprehensive coverage of the topic, creating an SEO funnel that enhances brand awareness and facilitates lead generation through your product or service pages. Additionally, Google prioritizes expertise and focus, and being a generalist across various topics may result in being perceived as a master of none.

To meet Google’s expectations, it is essential to produce content from individuals who are experts in a particular topic. Adopting a topic cluster approach will successfully fulfil this requirement, young SEO-wan!


#2: Establish an Effective Internal Linking Structure

Internal linking is critical in on-page SEO optimization, making it one of the very important factors to focus on. By optimizing internal links, you can enhance your overall ranking, drive increased website traffic, generate more sales and leads, and improve the overall performance of your website.

The power of internal links lies in their ability to transfer link juice from one page to another, enabling you to accumulate and distribute link authority throughout your entire website effectively. This approach allows you to harness the benefits of link juice across various pages, ultimately contributing to improved website performance in multiple aspects.

In addition, incorporating topic clusters and establishing internal links between related content is a crucial step in developing Semantic SEO on your website. This approach is pivotal in building robust topical authority and relevance throughout your website.

By implementing this strategy, you can effectively distribute link juice to your key pages, creating an SEO funnel that enhances your rankings for profitable keywords and generates more SEO leads. It is essential to interlink your informational content with commercial and transactional content to ensure that you can improve your rankings for significant money keywords as you build backlinks, thus increasing your SEO lead generation.


#3: Establish Tier 1 Backlinks for Your Topic Cluster

As mentioned earlier, building high-quality backlinks for your website during this stage is crucial. You can achieve this by employing a combination of proven link building strategies, including:

  • Resource link building
  • Press release link building
  • Link exchange
  • HARO (Help a Reporter Out) link building
  • Guest posting
  • Skyscraper technique
  • Directory submissions, among others.

When implementing tiered link building, guest blogging becomes vital for generating tier 2 backlinks. Prioritizing this approach as the primary means of building your tier 2 backlinks is advisable.

Furthermore, the authority levels of websites you target for backlinking will vary depending on the size and authority of your website. Therefore, tailoring your backlink-building efforts accordingly is essential, considering the authority levels of the websites you engage with.


#4: Develop Tier 2 Backlinks for Your Tier 1 Backlinks

This step focuses on maximizing the potential of your existing tier 1 backlinks by acquiring tier 2 backlinks for them. Here are several effective methods for building tier 2 backlinks:

  • Include tier 1 backlinks in your guest posts: When writing guest posts, strategically incorporate backlinks to both your tier 1 backlinks and your website.
  • Engage in a three-way link exchange: Collaborate with other websites to establish a three-way link exchange, where you provide a backlink from one of your guest posts in exchange for a backlink from their website.
  • Share new tier 1 backlinks on social media: Whenever you secure a new backlink through organic means or your efforts, share it on social media. This can generate social signals and attract external links.
  • Explore link exchange opportunities: If someone approaches you for a link exchange, suggest they link to one of your tier 1 backlinks. This approach is beneficial when two-way link exchanges are not feasible, allowing you to still benefit from the opportunity through your tier 1 backlink.
  • Utilize forum link building: Actively participate in forums related to your niche and build tier 2 backlinks within forum discussions.
  • Issue award press releases: Create press releases highlighting any recent awards you have received. This strategy helps generate newsworthy digital PR and further boosts the authority of your tier 1 backlinks, often resulting in additional inbound links.
  • Consider purchasing niche edits: Invest in cheaper niche edits, such as those offered by Fat Joe, for your tier 1 backlinks. This tactic can prompt Google to crawl your tier 1 placements and enhance its authority.
  • Leverage article submission sites (with caution): While not ideal, submitting articles to specific platforms can still provide benefits. This includes expediting the crawling process for tier 1 backlink content or increasing visibility, thereby improving the chances of attracting backlinks.

Remember to employ these strategies responsibly and prioritize quality over quantity to ensure the effectiveness of your tiered backlink-building efforts.

Now, let’s explore some practices that you should avoid when engaging in tier 2 link building:

  • Investing time in worthless links: Steer clear of wasting your efforts on low-quality links, such as Private Blog Networks (PBNs) and comment submissions. These tactics are ineffective and can even harm your reputation if discovered.
  • Building links to low-value content: Avoid allocating backlinks to content that lacks substance and has no potential for ranking. For instance, only link to short, 500-word articles that provide little or no value to readers.
  • Relying on automated link building: Refrain from using automated tools or software to build links. Automation is not a reliable approach and will not yield favorable results. It can lead to negative consequences and damage your online reputation.

By avoiding these, you can be sure that your tier 2 link building efforts remain effective and aligned with best practices. Remember, quality and relevance should always be prioritized over shortcuts or dubious tactics.


#5: Conclusion on Tier 3 Backlinks

Once you have mastered building backlinks to your tier 1 backlinks, you may wonder if there is anything left to do. However, the answer is simple: building backlinks to your tier 2 link-building efforts is necessary.

As previously emphasized, tiered link building focuses on generating high-quality backlinks. Therefore, investing time and effort in creating tier-3 backlinks is economically impractical. As a result, these low-quality, spammy backlinks could be more effective and offer more value to your overall link building strategy.

By refraining from pursuing tier 3 backlinks, you can avoid wasting time on unproductive practices and avoid spamming other websites. Instead, prioritize genuine engagement and meaningful interactions that contribute to the growth and repo of your website.




Building backlinks has become increasingly challenging, requiring more resources and careful consideration. Consequently, the traditional three-stage tiered link building approach is no longer practical. Instead, I recommend focusing on two tiers building backlinks to your website and tier 1 backlinks.

Managing and optimizing these two tiers can still be demanding, even with this simplified approach. Therefore, exploring additional strategies for boosting your off-page SEO is essential.

One effective method is to establish partnerships and cultivate relationships with like-minded websites. By collaborating and growing together, you can enhance your overall link building efforts. If you find this process overwhelming, consider exploring our monthly SEO packages and entrusting the task to experienced professionals.

Remember, as the landscape of backlink building evolves, it is crucial to stay adaptable, informed, and open to exploring new strategies to succeed in your SEO endeavours.

Shilpi Mathur
[email protected]