Google has acknowledged a serving issue with its Google Lens search service. The issue, which affects all users, prevents the proper delivery of search results to those using Google Lens on mobile devices.

In a statement posted earlier, Google said:

“There’s an ongoing issue with serving Google Lens results that’s affecting all users. We’re working on identifying the root cause. Next update will be within 12 hours.”

What’s Happening?

While the exact nature of the issue remains unclear, it seems Google Lens is struggling to fully serve search results to users. Attempts to replicate the problem have been inconsistent, so the scope and specifics of the issue are still uncertain.

Timeline of Updates from Google

1. Initial Report (9:46 ET): Google confirmed the issue, stating efforts were underway to identify the root cause.
2. Update 30 Minutes Later:
3. “We’ve identified the issue with serving in Google Lens and we’re working on a fix. Next update will be within 12 hours.”
4. Another Update 15 Minutes Later:
5. “The issue with serving in Google Lens has been mitigated and our systems are becoming stable, but we’re still working on a fix. Next update will be within 24 hours.”

Why It Matters

For websites that really rely on traffic from Google Lens, this disruption could affect both traffic and conversions temporarily. For avid Google Lens users experiencing issues, this is the explanation behind the glitch.

Google is actively working on a resolution and will provide updates as the situation evolves.

If navigating all this feels overwhelming, explore our monthly SEO packages and let our experts take the lead!