Why Real Estate Professionals Need Backlinks

Establishing a powerful web presence in today’s digital landscape has become a crucial battleground for creating real estate backlinks. As a result, real estate professionals must prioritize website search engine optimization (SEO). The concept is quite simple: the more discoverable you are online, the greater the influx of leads, ultimately resulting in increased sales. An effective strategy to achieve this goal revolves around the utilization of backlinks.

Backlinks are fundamental pillars of SEO and should always be integral to your real estate backlink-building strategy. To successfully build real estate backlinks, you need to secure links from websites with high page rankings pointing toward your website; these links are commonly referred to as inbound links. The quantity of relevant links directed to your site is a strong indicator of your website’s popularity and importance from the perspective of search engines.

Backlinks play a crucial role in SEO, influencing quantity and quality. Therefore, Google places significance on backlinks from websites relevant to your business. For instance, if a mortgage company includes a link to your brokerage on its website, it is considered a valuable backlink that Google appreciates. Incorporating high-quality inbound real estate backlinks is vital for any real estate professional looking to improve their search engine rankings. Here are a few insights to help real estate professionals rank higher and attract quality backlinks as an essential part of their content plan.

How to Acquire Valuable Backlinks for Your Real Estate Website

Follow these recommended approaches to maximize the benefits of your backlinking and link building efforts:

1. Collaborate with Preferred Vendors: Forge partnerships with vendors or companies that naturally align with your brokerage. Creating content that highlights their contributions and includes relevant links makes them more likely to reciprocate with backlinks to your brokerage.
2. Develop Engaging Original Content: Create valuable, informative content that resonates with your audience. The more shareable your content becomes, the more desirable the links will be.
3. Link to Influential Websites: Incorporate links to authoritative and influential websites within your content and social media channels. When repurposing articles from external sources on your blog, ensure you link back to the source. Maintain relevance by linking only to websites directly related to your article and brokerage.
4. Prioritize Relevance over Quantity: Avoid excessive linking for the sake of it. Emphasize relevance in your backlinking strategy. The ultimate goal is to increase backlinks from credible sources that want to link to you and vice versa.
5. Beware of Spam: Exercise caution when receiving link inclusion requests for your content. Investigate the credibility and relevance of the requested link. Linking to spam can undermine your links’ credibility in your readers’ eyes. Search engines like Google and Bing consider domain names with high page rankings, so focus on quality links rather than merely growing your link database. A single link from a local or national news publication holds more value than multiple non-relevant links.

Building Real Estate Backlinks the Correct Way

You might be familiar with purchasing links, but it’s important to note that search engines like Google, Bing, and others actively discourage this practice. In fact, buying links is considered a form of “Black Hat SEO,” which prioritizes technical optimization for search engines over catering to the human audience. Engaging in such tactics provides little to no benefit and runs afoul of search engine terms of service and ethical guidelines. Therefore, it’s crucial to focus on legitimate and ethical strategies for building links that prioritize user experience and adhere to search engine guidelines.

Conversely, a concept known as “White Hat SEO” exists, which represents the ethical approach to building backlinks. White hat practices prioritize the human element and usability, benefiting users. This link building method aligns with search engine guidelines and is highly encouraged. If you’re looking for assistance, consider exploring our monthly SEO packages. Entrust the task to industry experts while you manage your business effectively.