Exploring Real-Life Implementation of SEO Strategies
Let’s delve into practical examples of how businesses implement SEO strategies in the wild. By combining on-page, off-page, technical, and local SEO techniques, they aim to enhance their websites and achieve higher rankings on SERPs.
On-Page: A solid on-page SEO strategy involves creating valuable website content and optimizing keyword usage. It encompasses optimizing images, structuring URLs effectively, incorporating internal links, optimizing title tags, and crafting compelling meta descriptions.
Off-Page: Businesses use various off-page SEO techniques to boost organic website traffic. They leverage social media marketing, build quality backlinks, participate in guest blogging, and even explore podcasting to enhance their online presence beyond their website.
Technical: Technical SEO focuses on optimizing the back-end aspects of a website. This includes implementing structured data to provide search engines with valuable information, improving page loading speed for optimal user experience, and ensuring mobile-friendliness to cater to a growing mobile audience.
Local: Local SEO is crucial for businesses targeting local markets and relying on foot traffic. It involves creating and maintaining a Google Business Profile, ensuring consistent contact information across online platforms, and tailoring content to align with local news, trends, and relevant keywords.
By combining these four SEO techniques, businesses develop comprehensive SEO examples to drive organic traffic and increase visibility in search engine rankings. If you could use assistance with all of this, we recommend exploring our monthly SEO packages.
Illustrations of Companies Leveraging SEO Strategies
Let’s examine two notable instances of top companies implementing effective SEO strategies to elevate their visibility in search engine rankings. While each business has its distinct objectives, valuable insights can be gleaned from these examples that can be applied across various industries.
- Allrecipes Demonstrates Effective SEO Strategy with Structured Data
Ensuring search engines can comprehend your website effortlessly is a key aspect of an effective SEO strategy. This is made possible by implementing structured data, which organizes and defines the elements on your site using a standardized format. While many website creation platforms automatically structure data, it is advisable to verify the implementation. Utilizing tools like the Schema Markup Validator allows you to assess how your website data is organized.
Allrecipes, a leading online recipe resource, exemplifies using structured data in a great SEO strategy. The image below showcases the Google-featured snippet displayed by Allrecipes when searching for “one bowl chocolate cake.” The snippet includes enticing elements bakers seek, such as a delicious photo of a chocolate cake, the total preparation time, and a general overview of the ingredients. On the right side, screenshots from the Schema Markup Validator illustrate the schema markup employed by Allrecipes to provide search engine web crawlers with a clear understanding of this information. By implementing structured data effectively, search engines can present this enticing content, attracting clicks from individuals who crave a chocolate cake but wish to minimize dishwashing efforts.
- Planhat Implements Effective SEO Strategy to Improve First-Page Rankings through Valuable Content
To prioritize human-written content that is beneficial to readers, Google continuously updates its algorithms. This was evident with the introduction of the “helpful content update” in 2022, which emphasized two main objectives for content creators:
- Adopt a people-first approach: Focus on delivering value to your audience and ensuring a satisfying user experience.
- Avoid writing solely for search engines: Practices such as keyword stuffing, generating content without expertise, and duplicating existing information will only impede the performance of your content.
Planhat, a Software-as-a-Service company providing a customer platform, developed an SEO strategy that aligns perfectly with Google’s update. Through the creation of helpful content, Planhat witnessed a significant rise in its search engine rankings, with the total number of keyword rankings soaring from 37 to 283 within a short span of a few months. Two essential factors contributed to this growth: Pillar-Based Marketing (PBM), a content marketing strategy, and the utilization of DemandJump, an SEO keyword research tool designed explicitly for PBM.
PBM revolves around crafting a content network centred around a specific topic a business aims to rank highly for in search engine results. This involves producing various types of content, including 750-word supporting blogs, 2,000-word sub-pillars, and 3,000-word pillars. These pieces of content are interlinked strategically, with blogs linking to sub-pillars and pillars, and sub-pillars linking to the main pillar. By employing this approach, Planhat bolstered its brand’s authority on the topic and expanded its online visibility, resulting in improved search engine rankings.