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Author: Shilpi Mathur

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This issue has persisted since last December, and Google has indicated that reprocessing your page is still necessary to resolve it.   Google has resolved an issue where certain internal pages were not displaying the correct site name in Google Search results. This problem persisted since at...

Increase your home services company's online visibility using specialized strategies, such as cost pages, calculators, and other niche-specific tactics.   Just like B2B keyword research and other niche-specific SEO activities, home services SEO encompasses: Specific nuances tailored to the home services industry. Universal elements applicable to SEO...

Critical Insights from Leaked Google API Docs about Video Content, Click Behavior, Local Authority, and Beyond in Local Search   When news broke of the leaked Google Search API docs last week, our team swiftly analyzed them for insights relevant to local SEO. Initially, it seemed much of...

Uncover expert advice from travel bloggers on increasing website traffic after the latest Google update. Enhance your online visibility and get more visitors to your site.   The latest Google update has significantly impacted our partners, the travel bloggers. Despite the challenges, their resilience has been genuinely...

Discover valuable insights into Google's leaked ranking factors and learn how to leverage them to enhance your SEO experiments and strategies.   Over the past week, I've encountered numerous arguments against delving into the 2,596 pages. However, the primary question we should ask ourselves is, “How can...

The Client:   Playhop, a haven for free online gaming enthusiasts, sought SarkarSEO's expertise to propel their website to new heights. While they garnered a loyal user base, their initial organic traffic of 120,000 monthly visits wasn't enough to compete in the fiercely competitive online gaming landscape....

BrightEdge's latest research provides a glimpse into the query types that typically trigger Google AI Overviews (AIO), shedding light on which queries and industries see more prevalence of these features. The study reveals significant disparities in the frequency of AI Overviews across various industries, correlating with...

Whether you are an SEO expert, marketer, or web developer, you frequently need to change your browser's user agent to conduct various tests. For instance, if you’re running a macOS-specific campaign, changing your browser's user agent can help you verify that your campaign is correctly targeting...

Search tricks are changing! Focus on local info, what to buy, and making your content awesome.   AI's disruptive impact: "AI Upends" emphasizes the significant change. Focus on informational searches: "Informational SEO" specifies the area most affected. Need for adaptation: "Adapting Strategies" emphasizes the importance of adjusting approaches. Continued success: "Key for Success" stresses...

The world of search feels like a moving target for marketers. Keeping up can be challenging between Google's AI Overviews rollout and advancements like OpenAI's GPT-4. But what does this mean for your search strategy? Does it require a complete overhaul?   Don't worry, we've got you covered! This blog dives...