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Author: Shilpi Mathur

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A Google podcast underscores the risk of factual errors in AI-generated content, emphasizing the need for human oversight. Google warns that generative AI is prone to producing inaccuracies. AI models could spread outdated SEO advice, posing significant risks. Human review and fact-checking are crucial before publishing...

Google's Infini-attention can be seamlessly integrated into existing frameworks, including Google's core algorithm. The company has introduced this innovation through a research paper, describing it as a technology designed to handle extremely large datasets while working with "infinitely long contexts." Additionally, Infini-attention can be effortlessly...

Google Signals "New Reality" as Search Engine Struggles, Critics Claim Revenue Over Quality Focus Google's search division is entering a "new operating reality" characterized by constrained resources and growing competition. The tech giant aims to accelerate its responsiveness by tightening project deadlines. However, critics suggest that under...

Google's major March 2024 core update concluded on April 19, though the public was informed a week later. The March 2024 core update by Google officially ended on April 19, but its completion was announced on April 26. The communication gap emphasizes the delayed information disclosure...

Google has revised its documentation on diagnosing ranking drops to help you identify and correct the underlying issues. Google has refreshed its guidance on diagnosing ranking drops with five changes. The updated version includes over 400 additional words covering minor and significant drops. While some aspects...

Do you wonder why your target keywords are generating less organic traffic than before? It might be because Google’s ranking factors are constantly evolving. Just as sure as death and taxes, Google is constantly tweaking its approach to search engine results pages (SERPs). Marketers are already dealing...

Internal linking plays a pivotal role in a winning SEO strategy. Though they might seem simple, internal links pack a punch. They guide visitors through your website while providing search engine crawlers with critical context about its structure. Internal links are ubiquitous across the web, likely on...

From delivering outstanding results to fostering empathetic client relationships, use this checklist to elevate the quality of your SEO services. Whether you are an agency, consultant, or in-house SEO provider, delivering high-quality work is essential. But what does "quality" mean in the context of SEO services? Is...

Optimize your content marketing ROI with proven strategies to align with revenue goals and deliver tangible results.   In the competitive world of digital marketing, everyone is vying for that elusive ROI. Among all the marketing tools, content marketing frequently takes center stage. However, here's the reality: your...

Discover How to Manage and Safeguard Your Google Business Profile Against Unexpected Google Updates. Google has implemented a range of mechanisms and processes to combat abuse and improve the accuracy of information on Google Business Profile (GBP) listings and their visibility on Maps. As a result,...