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While numerous factors contribute to the perception of experience, expertise, authoritativeness, and trustworthiness (E-E-A-T), SEO practitioners prioritize content-based indicators. Yet, internal linking, despite its significance, is often disregarded. Internal linking, a potent yet frequently underused tactic, is pivotal in showcasing your website's E-E-A-T and enhancing your...
We've now entered the realm of the Google March 2024 core and spam updates, and it's been quite the whirlwind. Over the past week, we've witnessed fluctuations in search rankings, some attributed to algorithmic tweaks, while others stem from Google's enforcement of updated spam policies. But...
Google has updated its page experience assistance documentation to clarify how Core Web Vitals metrics influence ranking signals. In the revised ranking section, Google emphasizes the significance of Core Web Vitals in its ranking systems, advising site owners to prioritize achieving favorable scores for success...
One recurring oversight I frequently observe in B2B content is the failure to acknowledge that, ultimately, you're selling to a human. The labels "B2B" and "B2C" have instilled the misconception that each requires vastly different approaches, but this isn't always true. We don't magically transform into corporate...
An emphatic statement by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 has seemingly passed without substantial discussion within the SEO community. While E-A-T and its derivative, E-E-A-T (Expertise, Authoritativeness, Trustworthiness, Experience), are frequent topics of discussion among SEOs, there's often a...
Conducting A/B testing for SEO differs from typical UX/CRO testing. Despite the rapid evolution of search algorithms and changing best practices, specific changes necessitate thorough testing before implementation. Testing validates the need for additional investment or mitigates potential negative consequences. The Crucial Need for Testing SEO Strategies In...
The introduction of Search Generative Experience (SGE) is poised to revolutionize Google SERPs – an undeniable fact. However, the extent to which AI will dominate these SERPs remains a topic of debate. For those attuned to subtle cues from Google, an alternative perspective emerges, indicating Google's...
Google's March 2024 core update heralds a seismic shift in the SEO landscape, comparable to the transformative impact of the Panda and Penguin updates. This significant update is poised to ripple across the web, with its effects felt far and wide. Conversations with seasoned marketers affirm...
The Search Relations team at Google unveils that prioritizing high-quality, user-centric content is crucial for boosting crawl demand and dispelling misconceptions surrounding crawl budgets. There exists no rigid crawl budget requirement for websites to follow. Google prioritizes crawling by emphasizing content quality. Concentrating on crafting premium,...
Google Search Console has incorporated the Interaction to Next Paint (INP) metric into its Core Web Vitals report. Website owners can now assess INP performance and optimize their sites accordingly using the Search Console report. In March, INP replaced First Input Delay (FID) as a Core Web...
