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Author: Shilpi Mathur

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Google patents provide essential information about the company's most recent developments and top goals for search technology advancement. This article examines nine intriguing Google patents from 2023 and considers how they might affect SEO going forward.   Are Google's actual practices reflected in the patents?   The fact that Google...

Imagine being in a room with twenty-one of the best SEO specialists. What question might you have? What might you discover? For 2024, SEO Trends is the next big thing. We sought the wisest counsel from the most discerning professionals we know for navigating the upcoming year. The search...

Launching a new website should present a chance to boost overall digital marketing, SEO, and conversion rates. If handled properly, it can be a good SEO situation. The primary factors listed in this article should be considered when redesigning a website to maintain and even boost...

Using a cheap web host is no longer acceptable for any business. Website performance is a factor that can help increase your rankings, traffic, and conversions. This guide will cover all the information you require to understand why web hosting is crucial for SEO.   What is hosting for...

At the beginning of my career, I would have handled many situations differently if I had known these twelve and a half emotional components. Let's examine each quality and some applications for them.   1. Unleash your curiosity and SEO potential   For every proficient SEO specialist, curiosity is an...

A question about whether domain age affected search rankings was posed on X (previously Twitter). John Mueller of Google corrects the information. The inquirer sent the following tweet: "Does a domain name's age affect its ranking in Google searches?" SEOs have long observed that higher ranks are correlated...

Has GPT-4's Performance Declined? OpenAI Investigates Training Chat Models and Addresses Google Reviews Feedback on X. OpenAI recently acknowledged ongoing inquiries into reported issues concerning GPT-4's performance through @ChatGPTapp on X. In addition to investigating these reports, the company shed light on the intricacies of training...

Adotoday's multi-channel, holistic approach to search marketing in today's digital marketing landscape is imperative. By breaking down silos between teams and discovering ways for paid and organic search to collaborate, you can optimize digital shelf space significantly. During a webinar moderated on May 10, Wayne Cichanski at...

Consult any SEO expert, and they'll affirm that attempting keyword research without a dedicated tool is an arduous endeavor—it's nearly impossible to compile a comprehensive list of keywords with their monthly search volumes. Since keyword research is a cornerstone in any effective search engine optimization plan,...

Gary Illyes from Google recommends prioritizing high-quality content and bolstering social media engagement to expedite website indexing. Accelerating website indexing relies on the quality of the site and its popularity. Quality content plays a pivotal role in expediting the indexing process. Enhanced social media presence contributes to increased...