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Author: Shilpi Mathur

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John Mueller from Google addressed the query regarding why a website with "strong SEO" fails to achieve a high ranking, even in situations of low competition. Although his response may initially appear controversial, his insights deserve thoughtful consideration.   Effective SEO Yet Poor Rankings?   The interpretation of "good"...

Google has made an official announcement about the reduction in visibility of two specific types of rich results, namely HowTo and FAQ. In this update, FAQ rich results are gradually being phased out for most websites, though some exceptions may apply. Simultaneously, HowTo rich results will...

If you're anything like me, once you immerse yourself in a project, it can become quite challenging to hit the pause button. Managing SEO can often feel like grappling with an endless list of tasks. This is precisely why establishing boundaries is crucial not just...

The U.S. Department of Justice has just recently unveiled a trove of trial exhibits, encompassing a comprehensive array of internal Google materials, including presentations, documents, and email correspondences. These materials are centered around the intricate workings of search engine ranking, offering a rare glimpse into...

Google has refreshed the structured data associated with Video features in Google search, introducing new recommendations that impact the publication date and time of videos.   Alterations to the VideoObject Structured Data Type   Google utilizes the VideoObject structured data type to present diverse, rich results across Google Search,...

Google has released a fresh Q&A regarding core updates, and among the key revelations is the announcement of an impending review update that signifies the conclusion of one era and the commencement of a new phase for review updates.   Google's Review Evaluation System   Information on Google's Review...

Google Search Liaison has clarified a perplexing section within their guidance regarding the Helpful Content System, which appeared to have the potential to affect innocent publishers unintentionally.   Helpful Content System   Google's Helpful Content System relies on a machine learning model that employs classifiers to produce a signal....

Google has initiated the rollout of its November 2023 core update, the second significant alteration to its search algorithm in as little as two months. Google has commenced the deployment of the November 2023 core update, marking an unusual occurrence with the second major update within...

In the vast and interconnected world of digital marketing today, establishing a thriving online presence necessitates a comprehensive grasp of diverse marketing channels. While SEO and PPC strategies are widely recognized for improving online visibility, it is imperative to delve into emerging and often underestimated prospects...

Google has unveiled the ING top-level domain (TLD), which enables users to register domain names featuring verbs, nouns, and adjectives that conclude with the "ing" suffix. In domain names, the TLD represents the final part, such as .com or .org. This latest addition, introduced by Google,...