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Broken internal links within your website can have detrimental effects on both user experience and search engine visibility. However, amidst the extensive array of technical SEO enhancements available, identifying and repairing broken links can sometimes be overlooked. This oversight is widespread when dealing with websites encompassing...
Ah, link building – our familiar companion. It could be the most misconstrued SEO strategy over the last two decades. Some website owners steer clear of it, others attempt it in-house with mixed results, and many opt to enlist an external agency to handle it,...
If the SEO results you expect to achieve next year depend on your current actions (or inactions), many SEOs desire long-term success and immediate gratification. They aspire to secure lasting success yet frequently find themselves tempted by quick but unsustainable routes to get there. Here's why fixing...
The ongoing discussion regarding the importance of links remains a prominent topic within the realm of SEO. This conversation was reignited by Google's Gary Illyes, who emphasized that the significance of links has often been overestimated. He asserted that links have not been in the...
Unless you secure a domain name that has never been considered, any newly registered domain will likely come with a historical record. Should the new domain owner be worried about the activities of the previous owner(s)? Indeed, a domain's history remains relevant, even as it transitions to...
Constructing various links plays a pivotal role in an effective link building strategy. However, one may wonder whether the proportion of links leading to your homepage in contrast to links directing to other web pages can influence your search engine rankings. First and foremost, it's essential...
Quality content is a common topic of discussion, yet it often takes time to pinpoint precisely. Google has tried defining quality by providing a framework for content creators. However, Google encourages moving beyond its quality framework and creating unique content that truly resonates with your...
For business-to-business (B2B) enterprises, organic search is a priceless marketing avenue, allowing them to tap into pertinent non-branded search interests and uphold their brand's standing. This piece furnishes insights into the distinctive nature of SEO in the realm of B2B, along with four valuable tips to...
Google has officially declared the compatibility of merging two distinct types of Schema.org structured data, and leading structured data validators will validate this combined data. This update opens up new possibilities, allowing users to combine JSON-LD and Microdata structured data without limiting their choices. While it...
Google introduces fresh search features that offer context for both images and websites. Google has unveiled global image fact-checking tools, enhancing the capability to verify sources and furnish context for images. These updates enhance users' trust in online information exploration, providing a more informed and secure experience. Google...
