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The December 2024 Google Core Update proved to be more impactful than November’s update but less disruptive than the August and March 2024 updates. Rolling out between December 12 and December 18, 2024, this update packed significant changes into a tight six-day window, a sharp...
Let’s get this straight: ChatGPT doesn’t access real-time metrics like search volume or keyword difficulty, unlike Google Keyword Planner, Semrush, or Ahrefs. However, it excels in areas like brainstorming and expanding ideas. 1. Keyword Brainstorming and Topic Ideation Traditional keyword tools are widely used, making competition fierce....
Keeping up with new developments in the SEO industry can feel like chasing a moving target. Google’s algorithm updates, rumored insider leaks, and breakthroughs in large language models (LLMs) all add layers of complexity to SEO strategies. Unfortunately, many of these updates and trends have minimal...
Google has just unveiled its annual “Year in Search” report, highlighting the most-searched keywords, events, and topics across a variety of categories. From global news to entertainment and lifestyle trends, 2024’s searches offer a fascinating glimpse into what captured the world’s attention. The Headlines That Shaped...
Google has announced the rollout of its December 2024 spam update, which is expected to take a week to complete. This update comes amid ongoing discussions in the SEO community about the effectiveness of Google’s aggressive spam-fighting measures this year. A Year of Aggressive Spam-Fighting Measures The...
When Google rolls out updates, the SEO community often buzzes with speculation about the role of the Helpful Content Update (HCU). A closer examination of known facts can help determine whether a site is genuinely impacted by HCU-related signals. Understanding Black Box Systems To navigate Google updates...
Voice recognition technology has undergone remarkable evolution since its early days. When Google Voice was introduced in 2012 and Amazon Alexa followed in 2014, many anticipated that voice search would revolutionize the industry. While it didn’t shake the foundations of SEO as initially expected, improvements...
Google has unveiled a proposal aimed at addressing the Department of Justice’s (DOJ) antitrust lawsuit following a significant court ruling against the tech giant. While the DOJ is pressing for drastic structural changes, including selling its Chrome browser and possibly Android, Google’s counter-proposal centers on...
SEO is a world brimming with concepts, buzzwords, and an endless sea of best practices. It’s a noisy symphony of advice, much like a children’s choir trying to sing in unison but somehow missing a beat. The real question is: What does all ofthis look...
YouTube tells creators: “Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’llmake an algorithm happy, focus on making videos that make your viewers happy.” Yet, in the same breath, YouTube encourages optimizing metadata like thumbnails, titles,...
