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Author: Shilpi Mathur

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Is Google Scaling Back on Generative AI in Search Results? Examining the Shrinking Impact of Search Generative Experience (SGE) in SERPs. Google's Search Generative Experience is displaying a diminishing presence in SERPs. The exact reasons for this reduction are currently subject to speculation, with factors such as...

Discover the Ins and Outs of IP Protection in Google Chrome, Including Rollout Details and Ramifications for Advertisers and Users. Google Introduces "IP Protection" – a progressive, user-optional feature designed to conceal IP addresses. Phase 0 targets Google-owned domains and will initially cater to U.S.-based IP addresses. The...

Creating and implementing link building strategies aligned with Google's best practices presents a considerable challenge. This complexity arises because Google's stringent spam policies permit only those links where their formation is a natural outcome, not a primary objective. Therefore, adhering to this fundamental principle is essential...

John Mueller from Google explains the failure of the Search Console URL Inspection Tool to index submitted URLs. This issue has been reported by users of Search Console hosted on various web hosts and documented by users globally. Over the weekend, Google Search Console perplexed users...

Google has completed the rollout of its October 2023 Spam Update, explicitly addressing issues related to thin, copied, misleading, and excessively promotional content. To safeguard their web presence and rankings, publishers are encouraged to thoroughly review their sites in alignment with Google's anti-spam initiatives. Google has...

While search results may seem steady on the surface, the truth is that Google's Search Engine Results Pages (SERPs) can exhibit a higher degree of dynamism and volatility than commonly perceived. Within this article, you'll gain insights into the underlying causes of SERP volatility and discover...

Google Trends, a tool provided by Google, provides a treasure trove of valuable data for SEO and content generation. From live updates on search trends to associated queries and category-specific insights, Google Trends gives marketers numerous chances to refine their tactics and enhance their overall performance. This...

Google's "Search Off The Record" podcast offers insights into the continuous evolution of the search engine's ranking systems and updates. Google employs a multitude of ranking systems, not just a singular algorithm. Google's update perspective has shifted to an ongoing process, departing from one-time changes. Notably, Google's increased...

Google Enhances Flight Search for Affordable Fares with Price Insights, Tracking Alerts, and Price Guarantees. Google Search now provides optimal times for booking the most economical flights. Google will notify you when flight prices experience reductions. Google's price guarantee badge guarantees that certain flight fares won't decrease. Google has...

Is It Possible to Develop Topic Pillar Pages for a Fresh Website?   The website's age plays a minor role in how you organize your content and directories. The principles remain the same whether revamping a decade-old domain or launching a brand-new URL. It's essential to structure your...