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Author: Shilpi Mathur

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Google has successfully concluded its October 2023 core search update rollout, designed to enhance search rankings by emphasizing the importance of high-quality content. The October 2023 Core Update deployment by Google has been finalized. Core updates concentrate on refining primary search algorithms to enhance outcomes while lowering...

WordPress Update Incorporates Deferred Script Loading for Enhanced Page Speed and Site Performance In the latest WordPress 6.4 update, script loading has been enhanced to optimize page speed and overall site performance. With this update, JavaScript files are now loaded deferred or asynchronous, reducing the likelihood of...

Google Introduces Paywall Markup Validation in the Rich Results Test Tool, Aiding Publishers in Defining Protected Content Google has integrated the ability to validate paywall markup within its Rich Results Test tool. Publishers can employ structured data to specify content concealed behind a paywall. It's important to note...

Google Bolsters Chrome Address Bar with "Intelligent" Autocomplete, Typo Correction, Bookmark Search, and Interface Refinements Google is elevating the Chrome address bar to expedite website discovery for users. These enhancements encompass "intelligent" autocomplete, typo correction, streamlined bookmark searches, and additional improvements. These transformations could revolutionize how users navigate...

Google Chrome's Lighthouse has updated version 11.2.0, introducing many alterations that enhance performance scores and offer a design refresh. Google has unveiled an updated version of Lighthouse, featuring significant alterations to the calculation and display of performance scores. These Lighthouse updates will soon become available in...

Our latest SEO Landscape Report offers valuable insights into the responses of SEO professionals regarding the growing prevalence of generative AI tools capable of generating written content. The report surveyed SEO experts to assess their perspectives on the potential influence of emerging generative AI technologies on...

John Mueller of Google addresses typical queries concerning redirect types and underscores the ongoing significance of technical SEO. In Google Search Central's recent video, it's clarified that the choice of one redirect type over another has a minimal impact on PageRank. Furthermore, Search Advocate John Mueller refutes...

John Mueller of Google asserts that the relevance of technical SEO remains intact despite ongoing debates within the SEO community about its importance. Google emphasizes that technical aspects remain pivotal, even in light of ranking system documentation updates. Google's Search Advocate, John Mueller, recently reaffirmed the...

John Mueller from Google Provides Insights on Approaches to Paid Guest Posts That Align with Google's Guidelines During a recent discussion, John Mueller from Google shared valuable insights regarding the appropriate methods for engaging in paid guest posting, offering guidance that aligns with Google's expectations and...

Google has been officially recognized as a "gatekeeper" within the recently introduced EU Digital Markets Act (DMA) framework. This designation obligates Google to modify its products to give users more choices and control. The overarching objective of the DMA is to foster greater competition and curtail the...