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Busted! 61% of Cookies Allow Third Parties to Track Your Browsing

1 min read

In the latest findings from the HTTP Archive’s Web Almanac, the mobile web has some serious catching up to do. Here are the eye-opening revelations shaking up the digital world:

 

1. Mobile Web Performance Crisis!

 

Mobile sites are struggling compared to desktop, with lagging scores in critical metrics. The gap has only widened with Google’s new Core Web Vital, Interaction to Next Paint (INP):

    • Desktop sites hit 97%goodINP scores
    • Mobile sites are only at 74%
    • Total Blocking Time on mobile is a shocking 18x higher than desktop!

 

2. Tracking is Everywhere—61% of Cookies Enable Third-Party Spying!

 

Cookies remain a privacy minefield, with 61% set to enable cross-site tracking. Even worse, Google’s DoubleClick is present on a whopping 44% of top websites.

 

3. WordPress Rules CMS Market, But Major Sites Go Custom

 

WordPress dominates the CMS market with 36% share across millions of sites. Yet, only 8% of the top 1,000 sites rely on popular CMSs, preferring custom-built solutions instead.

 

4. Ecommerce Showdown: WooCommerce vs. Shopify

 

WooCommerce leads with a 38% share, while Shopify trails at 18%. Meanwhile, platforms like OpenCart barely scrape past 1%.

 

5. Improved Core Web Vitals, But Not for Everyone!

 

Squarespace made a massive leap in performance, boostinggoodscores from 33% in 2022 to 60% in 2024. Others, like Magento and WooCommerce, still lag behind.

 

6. Structured Data Trends Survive Despite Google Changes

 

Even after Google scaled back on FAQ and HowTo features, website owners continue using structured data across verticals like vehicles, courses, and rentals.

 

Why It Matters

 

These stats reveal a huge divide in digital access and quality across devices, with low-income users hit hardest by poor mobile performance. Plus, tracking practices continue to raise privacy concerns, challenging businesses to adapt to a shifting landscape in data and user experience.

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Shilpi Mathur
navyya.shilpi@gmail.com