Although some may argue against it, developing a robust link profile is essential to any B2B Link Building marketing plan. Nevertheless, devising a backlink strategy and acquiring backlinks can be intimidating for many businesses.
Obtaining backlinks can be accomplished in various ways, with some methods requiring more effort than others. To abbreviate the process, this article has categorized tactics into three groups based on the amount of effort needed:
- Outreach (minimal effort)
- Submission (moderate effort)
- Exchange (highest effort)
It is advisable to use a combination of tactics from each category. Typically, the more authoritative links require more effort to acquire but will significantly impact your organic rankings. As with most endeavours, your results are commensurate with your effort.
Without delay, let us explore the tactics themselves. Below are ten B2B link building strategies you can begin using today to increase the number of backlinks to your website.
Outreach Strategies for Effective Backlink Building
One effective strategy for gaining high-quality backlinks while giving back to students is offering a scholarship. Since Google recognizes .edu and .gov URLs as reputable and typically authoritative (as they can’t be easily obtained), offering a scholarship is a common practice for many businesses.
To start, create a scholarship page on your website and an application form (such as via Google Forms). Then, hire a data miner from platforms like Upwork to obtain contact information for individuals in the Financial Aid and relevant academic departments (e.g., Marketing or Computer Science) at around 180 universities in your field.
This approach can generate links quickly and be completed within hours. All that is required is to build a page, create a form, and send an email campaign to your contacts list.
The Wikipedia Link Building Strategy
Using Wikipedia is an effective method for obtaining high-authority links to relevant blog posts. Begin by conducting a quick Google search for keywords relevant to your content. Next, review the Wikipedia page that ranks for your keyword to see if there is any information that you need to include or address in your blog post.
If this is your initial editing of a Wikipedia page, you can use a guide to get started. While not all links are guaranteed to be approved, as long as your citation adds value to the page, it has a good chance of remaining up!
Keep in mind that Wikipedia links are nofollow. However, they can still be valuable to Google, drive significant referral traffic, and potentially lead to additional links.
Leveraging Icon Packs
If your company has access to an in-house or outsourced designer, consider having them create custom icon packs for your brand. You can then upload these icon packs to various sites where users can download them. Be sure to include a request that users link to your site somewhere on the page where they use the icons. While not everyone will comply, this approach requires minimal effort up front, particularly if you already have custom icons for your site. Even if only half of those downloading your icons link to your site, the tactic is worthwhile.
Before uploading your icons, you must ensure that they are original and that your company owns their rights.
Reclaiming Your Link Juice
Reclamation is a low-effort tactic that involves reaching out to sites that have mentioned your brand but have yet to link back to you. You can quickly uncover these opportunities to gain backlinks with outreach and data mining.
One way to get started is by using a simple Google search query like this:
“Brand/Company Name” -ownsite.com -twitter.com -facebook.com -google.com
This will generate a list of sites that mention your company, and you can then manually check which ones have linked back to you and which ones haven’t. From there, you can reach out to those sites and kindly ask for a link back to your website.
An alternative method is to use a mention monitoring tool like Google Alerts to receive notifications whenever your brand or company name is mentioned online. This way, you can keep track of any uncredited mentions and reach out to the website or publication to request a link back to your site. It’s a convenient and efficient way to stay on top of your brand’s online presence and ensure you get the credit you deserve.
Innovative Ways to Use Affiliate Marketing
The last strategy in the “Outreach” group is comparable to the “skyscraper technique” created by Brian Dean. Although it requires additional data mining work, we categorized it under Outreach because old blog posts are an excellent starting point. You don’t have to produce new content, but ensure that the post you want to get a backlink to is high-quality and would genuinely benefit the readers of another website.
Simple Submission-Based Backlink Strategies
One effective way to generate backlinks is by creating and promoting infographics. Infographics are highly shareable, making them an excellent tool for building links and increasing traffic to your site. To get started, create a high-quality infographic that provides valuable information or insights to your target audience.
Once you have your infographic, reach out to relevant websites in your industry and offer to let them use the infographic on their site. You can also write an introduction or summary to accompany the infographic. This approach can be more effective than writing a full guest post, requiring less time and effort.
Promoting your infographic to relevant sites can build backlinks and increase your brand’s visibility online. This can lead to more traffic, leads, and sales for your business.
Leveraging Forum Posting
Regarding forum posting, providing valuable insights and help should be your top priority. However, if you’re solely focused on promoting your site, you’ll likely face some issues, such as a poor reputation and downvoted answers or even having them deleted by moderators.
However, forums still offer an excellent opportunity to enhance your link profile. You can start by answering relevant questions on platforms like Quora, Reddit, Inbound.org (if you’re in the marketing niche), and Growth Hackers. Instead of using every answer to promote your content, establish yourself as a helpful contributor and build a following.
If you come across a question that can be answered by a recent post you’ve published, you can link to it. But ensure that you do it in a natural way that fits the flow of your answer.
Collaborative Link Building
Guest Content Creation
We believe guest blogging is one of the most effective tactics for building quality backlinks and improving your website’s organic rankings. Our growth team has a dedicated employee solely responsible for guest posting.
However, it’s essential to remember that guest posting aims to include fewer links than possible. This can be seen as spammy and may even result in the editor removing your links. So instead, your focus should be on providing valuable and insightful content to the blog’s readers.
Use your guest post as an opportunity to share innovative and unique ideas that will benefit the audience rather than solely promoting your website or products. Doing so will build high-quality backlinks and establish you as the finest leader in your industry.
HARO: A Free and Easy Way to Earn Diverse Backlinks
HARO, or Help a Reporter Out, is a powerful tool for building backlinks from various websites. By signing up as a contributor, you can receive daily emails with queries from writers looking for expert insights on various topics. All you need to do is provide a short paragraph in response to a question, and if the writer likes your contribution, they’ll use it in their article and give you a backlink. Craft an enticing subject line and keep your answer concise and informative to stand out among the many responses writers receive. With HARO, you can easily earn diverse backlinks without spending a dime.
Conference Sponsorship Link Building
This final link-building technique is expensive but can yield excellent results strategically. Although it doesn’t require much work, it does fall under the “exchange” category since it involves exchanging a portion of your budget.
Sponsoring conferences is an effective way to obtain backlinks from high-authority sites highly relevant to your industry. In many cases, a sponsorship package also includes a free pass to the conference, which can generate direct leads if you’re good at networking.
Choosing which conferences to sponsor can be tricky, so we recommend categorizing your sponsorship opportunities into local, Industry, and Target audiences. Local sponsorships can enhance your SEO, while industry conferences are great for building awareness and establishing potential partnerships. Finally, target audience conferences can place your brand and website directly in front of your ideal clients.
Link building is a basic aspect of SEO that requires patience and effort. Although it may not be a very exciting task, it can yield significant returns regarding organic rankings. However, it’s really important to note that you will see only briefly. Still, if you consistently implement the ten link-building tactics mentioned above, your website’s organic traffic will increase. If you find link-building challenging, check out our monthly SEO packages and let our experts handle it.